“Discover what‘s new, get to your customer, gain a competitive edge.”
Monika Schulze ??
Supervisory Board Member driving innovation and sustainability, former CMO Unilever & Zurich
Interview with Monika Schulze | Insurance Distribution Strategies Forum 2015 | Fleming Europe.
7th Annual Insurance Distribution Strategies Forum 29.-30. October in Barcelona.
1. Which social media outlet do you think will emerge as the key insurance distribution channel in the next five years?
"I see Transmedia Branding as a trend which is also relevant to insurance.
Transmedia storytelling is the technique of telling a single story across a range of different media platforms."
Read more (in German):
2. What is the latest project your marketing department has come up with and how has it changed the way you do your business at the moment? What results and lessons has it brought?
"We are shifting our interest more and more from traditional TV to online video. One of the latest examples is a campaign we developed first for the Swiss market which is going to be rolled out globally soon."
Read more:
https://www.dhirubhai.net/pulse/love-protection-through-eyes-children-monika-schulze
3. What is your attitude to risk? What motivates you or, on the other hand, discourages you to make risky decisions?
"I am a fan of innovation and inventing new ways how to do business and thus have a natural tendency to take risks. I can be very strategic, but I am equally motivated by seeing things in action and achieving business results."
Read more:
https://finance.flemingeurope.com/insurance-distribution-strategies-forum/interview-with-monika-schulze