Discover the untapped power of LinkedIn for B2B lead generation!

If you are a B2B business in 2023, it is highly likely your ideal clients are on LinkedIn. You'd be crazy not to be using LinkedIn as a key part of your lead generation strategy.

Here are 5 things to think about when using LinkedIn in 2023 for lead generation.

1. It may seem obvious but if you are going to use LinkedIn for B2B lead generation, make sure your ideal target audience is active on LinkedIn before using it as a strategy.
2. Using the platform as part of a multi-layered approach to lead generation, combining LinkedIn with other methods like cold emailing, conferences, and calling to increase effectiveness.
3. LinkedIn can be used to build authority, position oneself as a subject matter expert, and regularly post content to engage with the intended audience.
4. It is recommended to research buying roles within organizations on LinkedIn and reach out to them through cold emails and connection requests to identify the right person to target.
5. LinkedIn can also be used for company research, including reviewing news stories, annual reports, and other publications to align solutions with the company's objectives and increase engagement. This approach is a great way to build rapport by demonstrating you have done your homework.

In conclusion, there are many ways to leverage this worldwide business networking platform to improve your lead generation. There is no one size fits all and requires testing, iterating and moulding the right technique for your business.

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The above article is part of the biweekly B2B SaaS Sales Innovation newsletter where Gavin is on a mission to help B2B founders & their sales teams fundamentally rethink the critical function of sales within their business to take back control and accelerate growth.

Gavin is the Founder of Sales Market Fit and has created a teachable and repeatable sales strategy specifically for B2B SaaS businesses based on a number of core 1st principles. Gavin is also the author of the book?Startup Sales Secrets?written specifically for founders of B2B SaaS startups.