Discover the Twelve Principles of Every Extraordinary Business

Steven Covey, in his groundbreaking book 'The 7 Habits of Highly Effective People' observed that effective people lived their lives by a series of self-evident Principles such as Integrity, Fairness, Dignity, Hard Work and Excellence.

In the same way, we can observe that every Extraordinary Business also navigates by a set of Lighthouse Principles. Knowing what these principles are helps you lead with confidence and avoid coming to grief on the rocks. 

These Principles are

Find your Strategic Sweet Spot – your unique value proposition

1. Make a difference in people’s lives (do what matters)

2. Stand out from the crowd (be different)

3. Stay close to your customers

4. Tell your story well

Be Bold in your dreams

5. Bold in your aspiration (stretch themselves)

Be an effective and inspirational leader

6. Have leaders who are respected, trusted and effective

Strive for Operational Excellence

7. Help people bring their passion and enthusiasm to work

8. Take calculated risks and push the envelope

9. Drive efficiency

10. Improve faster than the market

11. Minimise bureaucracy

Focus on creating value

12. Focus on the cash

Could you be Extraordinary if you didn’t matter to customers, if you did the same as your competitors, if you didn’t challenge yourself to grow, if you never spoke to customers, if your leaders were despised, if you people were nothing more than gofers, if you never went outside your comfort zone, if you never told your story, if you let costs creep up, if you evolved slower than the market, if you piled on the red tape or you never made money?

If you want to find out more download our Simply Magic Strategy Blueprint by clicking on the link here.

It's time to build an Extraordinary Business