Discover STRACCI?: The Lebanese Brand Revolutionizing Accessible Premium Fashion

Beirut, Lebanon – June 26, 2024 – In a world where fashion often feels inaccessible, STRACCI? emerges as a beacon of change. Founded in 2013 by fashion visionary Elias Daccache, STRACCI? is a Lebanese brand that has been redefining the boundaries of premium clothing for over a decade. But what exactly is STRACCI??

At its core, STRACCI? is more than just a clothing brand; it's a community of like-minded individuals who refuse to settle for the status quo. Our journey began in the B2B sector, where we established ourselves with three distinct collections: STR, BCK, and CORE. Each collection reflects our commitment to quality, innovation, and style. The brand’s slogan, "Be Brave," encapsulates our ethos, encouraging our customers to step out of their comfort zones and embrace their unique style. Our newly introduced slogan, "Think Different," further underscores our dedication to pushing the boundaries of conventional fashion.

STRACCI? was founded on the belief that exceptional quality and impeccable style should be accessible to everyone. In an industry dominated by low-priced fast fashion, we saw an opportunity to challenge the norms and spark a revolution. Our mission is simple yet powerful: To make premium brands accessible and break the notion that quality and style should come at a high price.

The STRACCI? logo, a triangle, symbolizes strength and stability, while our signature Red Orange color signifies passion and creativity. These elements are not just aesthetic choices but reflections of our brand’s identity and vision.

STRACCI?'s presence in the GCC region and Lebanon, particularly our strong foothold in Saudi Arabia, speaks volumes about our dedication to growth and excellence.

Our mission goes beyond fashion. We aim to make a significant impact on the industry by providing a premium experience that is accessible to all. We believe that quality and style should not be exclusive to a select few. This belief drives us to continually innovate and offer our customers the best of both worlds.

As we continue to grow, our vision remains clear: to become a global fashion brand. This includes selling franchises, opening stores, and making a lasting mark on the fashion world. STRACCI? is poised to become a name synonymous with accessible premium fashion, and we are excited to have you join us on this journey.

Join us at STRACCI?, where you’re not just adding another brand to your inventory; you’re joining a movement. Together, we’re on a mission to revolutionize the fashion industry and redefine the way people perceive accessible yet premium fashion. With STRACCI?, you’re not just offering clothing—you’re offering a lifestyle, a philosophy, a promise of style and accessibility. Join us on our journey and discover the limitless possibilities of STRACCI?.

Stay tuned for more updates and announcements as we continue to brave new frontiers in the fashion industry. Together, let’s think different and make fashion a true reflection of individuality and creativity.