Discover the Secret of IKIGAI - How To Transform Yourself and Find Your Purpose in a Minute!

The first week in January is crucial!

This is when a manager in one day can create more success than they could during the rest of the year.

You may think this is an exaggeration. Not at all. Let me explain.

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Whatever part of your life you need to improve - change the focus of your profession, to be more confident, to cultivate loyalty in your leadership, you do not give yourself permission to do so.

But on the first day of the year, we give ourselves permission to change as we have never done before.

That's why, for leaders and executives who start executive coaching programs in early January, I see results that are 70% or more than in any other month.

I should know this. I help CEOs, and other C-Level Executives to start their year, every year, in the best way!

With energy. With dedication. By providing them with knowledge. Dealing with everything that holds them back from huge successes.

As they say,

"What you do on the first day of the year defines the rest of the year."

Before they find me, many Leaders spend countless days and nights realizing that they want to change their careers in some way.

They often want to be part of creating a better world, work for a higher purpose, dare to lead for real, but do not know how to do it by themselves.

They often think about how they can change their career paths but at the same time benefit from everything they have learned from their previous profession.

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“How can I be credible in an area that I do not fully master?”.

“How do I take the steps needed, into the unknown, when I have no one to support me?”.

These are words I often hear.

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And then, one day, we find each other. It can be through joint business relationships, acquaintances, or via LinkedIn ... one day they just take command and things start to change.

They take action over the situation and give themselves the help and knowledge.

They take command of their lives.

2022 gives a clean start!

Many industries and countries will literally "come to life" now, and things will return to what I like to call “the Next Normal”.

Large parts of the world are moving towards sustainability. Countries like China, India, the United States have realized that we need to transform in order to preserve the planet we operate on. We saw this happening during COP26.

• The new administration in the USA shows a stronger climate commitment.
• China and India are increasing their interest in tougher climate goals, which affect global issues.
• IFRS, which is an international standard for financial accounting, develops standards for non-financial information. It is not just happening in the EU, it is a global issue.
• Annual follow-ups of Climate Action instead of long follow-ups far in the future...
• The importance of including Company's sustainability work.

And the next big areas are biodiversity and gender equality...

You need to be ready for the next normal!

My purpose in life is to create a better world by daring to lead to do good business - and inspire others to do the same.

I have been a Manager and Coach for over 20 years now. And every year, during the first week of the year, I see top Managers regain control and start making an impact.

I HELP them to actively do so and I give them the knowledge and tools to transform, to help them find the way of life they are meant to walk.

I would like to give you inspiration by sharing my story of transformation and how I discovered the Secret of IKIGAI.

Over the past 13 years, I've done several transformations caused by different personal circumstances and crisis’s which forced me to step outside of my comfort zone.

During these 13 years, I discovered and developed a concept that has worked for me and I would love to share that concept with you.

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The concept is called IKIGAI, and it is a Japanese term that roughly translates to

“Reason for Being”

I was immediately fascinated and determined to learn everything I could about this methodology and how it could be put into practice in my life as an Entrepreneur and human being.

What I discovered helped me to find the focus that I have been struggling for years to define on my own.

What is IKIGAI?

IKIGAI is, above all else, a lifestyle that strives to balance the spiritual with the practical. You could also say a combination with balancing purpose with profit.

This balance is found at the intersection where your passion and talent interact with what the world needs right now and is willing to pay for.

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If you segment and divide IKIGAI it will be?to discover:

• what you love to do
• what you are good at
• what the world needs
• what you can be paid for

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For as long as I can remember, I’ve felt a certain existential frustration that originated from the conflicting desires.

On one hand, I wanted to live a life of meaning and consequence. On the other, I wanted to enjoy the lifestyle that came along with money.

The result was an annoying battle between the things that made money and the things I really cared about.

I always felt there was something missing that I could never put my finger on.

I now know now, that IKIGAI was the concept I had been looking for. It's simply put, your reason to get out of bed every morning.

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Discover your Ikigai

One of the many mistakes I’ve made in my life was believing that money could get me the freedom to do whatever I wanted to do. That’s why I always strived to become a super-well-paid Executive Manager in super-well-paid industries.

To some extent it did help me because I could afford to start my three companies and in parallel setting myself free from a bad marriage that didn’t serve me well.

However, to be "free" and "super-well-paid" is not good enough and it doesn’t fulfill your life.

To discover you IKIGAI, you must first find what you’re most passionate about.

What you love to do.

Then, you find the medium through which you can express that passion.

I will give you myself as an example.

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What I love to do is to inspire people by teaching and leading the way.

I love to see the energy created when people are accomplishing things. Difficult things. When people solve problems for the better good. Especially within Business combined with Sustainability.

Then you need to find

?what you are good at

What I am good at, is being a great Coach, Teacher, and Student at the same time.

I’m a fast learner and I’m always curious to learn new things.

I’m also good at explaining complicated things in an easy way so that people understand and can implement methodologies, strategies, tactics, and processes.

You also have to find your passion.

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It never felt right, but I thought that if I had loads of money, then I could have an impact on the world…

What I learned, however, is that form follows intent.

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Steve Jobs is a great example. It’s easy to think of Jobs as a titan of technology, but that would be wrong. Jobs was a lover of fine craftsmanship, first and foremost.

Whether it was about obsessing over design details for different products or collecting handmade Japanese teacups, his passion was finely crafted items.

Apple and Pixar were just his chosen medium of expression.

This is something I can relate to.

I'd be lying if I said I always cared deeply about working in the Corporate world or being the CEO and Founder of my three companies.

The truth is that these things are not very meaningful to me in themselves.

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What I am passionate about is leading people through difficult times and difficult things, which many may not dare to do.

To help them find their highest potentials in order to change the world for the better.

I then use different mediums to accomplish that, such as providing different certification courses for sustainability or building a community with people who share the same dream of creating a better world by doing good business. Therefore,

my mission is "Dare to Lead".

My companies are simply the engine through which I can take these passions, apply them to the things that the world needs, and make a profit in the process.

In other words,

VATI is my Ikigai.

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A transformative realization

Don’t mistake this by thinking work is the most important thing in my life. My children and family are the most central and important areas in my life.

But there is a difference between the things that are important in your life and your life’s work.

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IKIGAI is about finding joy, fulfillment, and balance in the daily routine of life.

The fundamental of IKIGAI is that everything is connected. Family, passion, job, desires… every aspect of life.

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When I realized that it is possible to be true to your passion and at the same time live a life of consequences and use business as a medium of expression – that’s when I decided to start my first company. "VATI of Sweden" in 2019.

I strongly believe there's no better time in history than right now, to live your passion and share your gifts with the world.

Now is your opportunity to play a higher role, serve a higher purpose and earn a higher income.

So take the opportunity!

January will give you a fresh start!

Begin with the end in mind. Start with the end outcome and work backward to make your dream possible.

At the end, when it comes to transforming yourself and your career, remember this one important thing:

The time to get started is now — but don’t go it alone.

Happy New 2022!

LOVE, Eva

PS.

I'm so excited about 2022 - because I'm launching a whole new program in January!

A program that can transform and change lives...

If you are interested in taking action and transforming your life, book a coaching interview with me!

It can be challenging. It can make you uncomfortable.

But it can also make you more successful than you have ever been before.

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Maybe you want to become a successful CEO or Sustainability Manager?

Maybe you want to transform your company to do good business?

Maybe you want to shift track and re-skill for the future?

Maybe you just want these 70% +.

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Whatever the reason, please take action and book this call in my calendar:

Before you lose that New Year moment and find yourself right back where you were before.

Eva Vati is a Business Strategist who helps Executives, Businesses, and Entrepreneurs future-proof their companies.

She is the CEO and Founder of VATI of Sweden, which is the first company in the world to give certification on integrating sustainability into business strategy. She has a loyal community of over 25,000 people who are committed to creating a better world by running businesses that promote sustainability, equality, and diversity.

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