Discover prospects that match your expectations in 2024

Welcome back to Outbound Manifesto's Newsletter 13th edition!!

Today, let's delve into a crucial aspect of our sales strategy – the accuracy of our sales data.

The recent shift to a more personalized B2B sales approach underscores the need for precise lead identification. Accurate data lets us distinguish between interested and disinterested prospects, fostering mutually beneficial relationships.

But amongst all this effective filtering is key in this data-driven era. Rather than relying on broad demographic data, advanced filtering, such as digital intent signals like site visits and content downloads, helps isolate high-potential prospects actively researching.

The link between data accuracy and successful outreach is clear. While some settle for surface-level information, the real power lies in precise segmentation, unlocking deeper meaning and potential for more effective engagements.

Yet, challenges exist that may compromise data accuracy. Addressing these challenges ensures our data remains a reliable foundation for strategic decision-making and successful B2B sales.

Here are? some common challenges that may affect the accuracy of our data:

• Outdated Information: Maintaining current contact details is crucial for effective communication.Impact: Time and energy wasted on outdated leads. Let's keep our data fresh and kicking!

• Incomplete Data: Ensuring comprehensive profiles by avoiding gaps in critical information.Impact: It's like playing darts blindfolded. Let's aim for complete profiles to hit the bullseye.

• Lack of Intent Signals: Adapting to advanced signals to understand prospect behaviour and preferences.Impact: Sending generic pitches when we could be wowing them with personalized magic. Let's get more intuitive!

• Duplicate Entries: Streamlining records to avoid confusion and inefficiencies. Impact: It's like playing hide-and-seek with your data. It's time for a clean-up, right?

• Inaccurate Demographic Data: Verify and update details about a prospect's size, industry, and location. Impact: Wrong targets mean missed opportunities. Let's get our facts straight!

• Non-Compliance with Data Privacy Regulations: GDPR, CCPA – it's like alphabet soup. But ignoring it? Not an option.Impact: Legal headaches and a reputation hit. Let's keep it legit and trustworthy!

So, where do you find the accurate data?

While numerous data sources exist, reliability can be a real challenge. Web scraping might seem like a quick fix, but it could be more practical and can lead to accurate or updated information.

First-party intent data from your channels is solid but might need more breadth. Third-party providers, while convenient, can vary in quality and might only sometimes align with your specific targeting criteria.

But worry not; there are many reliable data sources out there that can be helpful for you. To make prospecting easy for you Saleshandy is coming up with its own database containing 850 million contacts and 35 million companies.

Instead of sifting through questionable sources, we will offer you a comprehensive B2B prospecting tool that provides accurate sales intel in minutes. It cuts through the noise, giving you a trustworthy resource to streamline your cold emailing efforts.

Stay tuned for B2B database updates.

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