Discover the Most Trusted & Liked companies at the start of 2025!
We’re excited to announce the release of the?Trust & Like Score Rankings, our annual insights into how the world’s most prominent brands are perceived by their stakeholders.
The Business Advantage of Being Trusted and Liked
Being trusted and liked is more than just a reputational asset—it’s a strategic advantage that directly influences stakeholder behavior.
Customers choose brands they trust, employees thrive in companies they admire, and investors are drawn to organizations with strong reputations.?
High levels of trust and likeability foster loyalty, drive engagement, and create a foundation for sustainable growth.
Companies that excel in these areas aren’t just maintaining their reputation; they’re building resilient relationships that translate into long-term success and a competitive edge in the marketplace.
Covering nearly a dozen markets and stock indexes throughout 2024, these rankings offer an invaluable benchmark for corporate reputation.
Check out this year's results??
领英推荐
Understanding Trust & Like Score Rankings:
There's undeniable evidence linking stakeholder behavior to the level of trust and affinity they have for a company.
?At the core of our evaluation is the Trust & Like Score, a paramount metric we employ to gauge the strength of a company's brand and reputation.
This score is derived from respondents' answers to two pivotal questions:
The responses to both questions are given on a 1–7 Likert scale, which we rescale to a 0–100 range for easier comparability.
?To protect the integrity of the data, we don’t apply any filters, weights or adjustment factors or otherwise manipulate it.
?? Subscribe to our newsletter to stay up to stay up to date with news and trends in corporate comms.
Director Latin America (GroupCaliber) Consultancy Brand & Reputation | Crisis Mngt| Strategy | ESG | CSR | Speaker
1 个月Insightful!