Discover Life Science Trends and Expert Insights with ZoomRx In Sight: Your Gateway to Biopharma Innovation!

Introduction

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HCP-PT:?

Heading:Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions

ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and asthma. Biologic treatments are not yet available for COPD patients but much of the treatment discussions between the two indications share a lot of similarities. Below we look into some analogous situations from patients with COPD and asthma and their doctors to see what we can learn from them. Learn more link

PerXcept

The Untapped Potential of Email Marketing in Oncology

Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective method, email marketing has proven to be a great below-the-line marketing strategy for pharmaceutical companies to create brand awareness and nurture customer relationships.

Perxcept comprehensively tracks the sponsored emails promoted by various pharma brands through the data shared by its HCP panel. In this article, we look into four key aspects of email marketing in the Oncology space that Pharmaceutical companies should consider. Learn more link

PET:

Track Multi-Indication Immunology Promotions for a Top-10 Pharma

How custom sales force effectiveness assisted in measuring multi-indication interactions

Problem:

A top 10 pharma company faced challenges in tracking the effectiveness of their salesforce in the highly competitive field of immunology. With products approved for multiple indications, the company required measurement of personal and non-personal promotional activity, time spent on indications, and their message and rep effectiveness across indications for multiple HCP specialties against varied competitive landscapes.

Solution:

ZoomRx deployed a PET framework to track multi-indication promotional activity for assessing the effectiveness of the client's promotional impact across approved indications. The customized framework helped the client gain a comprehensive understanding of the present reach of their personal and non-personal promotions and identified areas that required attention.Read more Link

Ferma :

Ferma is an indispensable AI-powered conversational platform designed specifically for life sciences professionals. Get your Biopharma Questions answered with the click of a button.

Please register us for a fascinating product Ferma by ZoomRx, the first AI platform designed specifically for the life sciences.?

Experience the Ferma's unparalleled accuracy in life sciences versus generalist platforms like ChatGPT, Bing and Bard -- accuracy with absolutely no hallucinations.??Take a Spin Link