Discover How To Make More Sales Attract More Clients With Mass Persuasion. Check these 5 action principles!!!

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The power of persuasion is usually the only thing that separates successful business owners from everyone else.

Introduction

For more than 60 years, researchers have been studying

the factors that influence our decision to say “yes.” There is

no doubt that there is a specific science to how we are

persuaded to do anything, and a lot of that science is

surprising.

The power of persuasion is usually the only thing that

separates successful business owners from everyone else.

The art of persuasion is nothing more than being able to

fight off the natural skepticism that most people have,

overcome their objections, and present your business as

being better than the next competitor, while gently inspiring

the potential customers into acting.

Simple right?

When you understand the main principles

behind persuasion, getting customers to buy from you

becomes an easy process.

The ability to persuade potential customers to buy from you

is one of the most important skills you can have as a

business owner if you want to be successful.

When it comes to successfully persuading customers to buy

your products or services, there are five powerful techniques

that you can use that are based on Robert Cialdini's,

principles of persuasion.

As a business owner, you can effectively harness the power

behind the psychology of selling and use these techniques

to sell more products.

Principle One – Reciprocity

In sales psychology, the law of reciprocity means that when

someone gives us something, we have the strong

compulsion to give something back in return. If you are

invited to dinner by a friend, there’s an obligation for you to

ask them to dinner in the future.

People are hard-wired this way. The key to successfully

utilizing the principle of reciprocity is to be the first to give

and ensure that what you offer is both personalized and

unexpected.

When it comes to getting potential customers to buy your

products or services, you can make the principle of

reciprocity work for you by providing customers with a free

gift when they make a purchase.

While you may not be able to offer customers something in

advance, you can offer something along with their purchase.

Providing value-added content to your potential customers

is also an effective way for online retailers to initiate

reciprocity.

Providing customers, a free e-book, webinars, and other

forms of free content will lead to feelings that result in your

customers engaging in reciprocity.

Whether you give away a guide for how to make the perfect

vinaigrette dressing or provide customers with an exclusive

author interview, use value-added content as an ethical

bribe that makes your customers grateful toward your

business.

Principle Two – Commitment and Consistency

People like to be consistent, not only in their daily activities

but in the things that they have previously said and done. As

it relates to selling, the principle of commitment and

consistency says that people will go to substantial lengths to

appear consistent in their actions and words, even to the

extent of participating in activities that are irrational.

That’s why, when you are trying to make a change in your

life, like losing weight, you should share your goal with

others.

Once you've taken the step to commit to your goal publicly,

you'll have more incentive to keep up with your end of the

bargain.

As a business owner, understanding the psychology of

buying and can get your customers to make a small

commitment to your company, like, for instance, signing up

for your email newsletter, they will be more likely to

purchase from you down the road.

And, if you can get your products in their hands, even if they

are obligated to buy them, your chances of them buying

increase even more.

Business owners can apply the commitment and

consistency principle to their return policy. If you provide a

"no questions asked"return policy, according to a study

conducted by Narvar, three-quarters of consumers said

they'd be more likely to buy from the company.

This is because there is less friction to buy because they

know that if they don't like it, they can quickly return it.

Principle Three – Scarcity

The third principle of persuasion, scarcity, plays on our

desire to want more of the things they can have less of.

When it comes to effectively persuading people using the

scarcity principle, the science is clear.

It isn't enough to merely tell people of what they'll gain if

they purchase your product or service, you also need to

point out why it is unique and what they will lose if they don't

choose to buy from you.

Announcing scarcity will only get you half of the way, you

also need to be sure to give your audience enough

information to be able to act on the opportunity.

Business can take advantage of the idea that people are

motivated by the thought that they might miss out in many

ways. When your products are on sale, add a countdown

timer that shows how long the product will be available at

the sale price.

If you have items that are being discontinued, highlight the

fact, so interested customers don't miss out.

A great example of the scarcity principle in action is when

restaurants bring in seasonal or limited products, like the

Starbucks' Pumpkin Spice Latte, or the Shamrock Shake

from McDonald's.

When customers know that the supply is limited, it motivates

them and creates excitement around the exclusivity.

Principle Four – Authority

The principle of authority is the idea that people will follow

the lead of credible, knowledgeable experts. Before making

your influential attempt to persuade, it is essential for you to

signal to others, in some way, what makes you a credible,

knowledgeable authority.

While you can’t just go around telling potential customers

how knowledgeable you are, you can arrange for someone

else to do it.

By evoking something familiar, like an industry expert,

celebrity, or even a memory, people will believe that your

brand possesses similar qualities to that familiar entity.

Since they've already established expertise in the field, it

can significantly benefit from associating your brand with

them, resulting in you inheriting your own sense of authority.

You can take advantage of the principle of authority

through expert creation, expert curation, or expert

endorsement.

Each of these techniques will show your customers that you

are an authority in the industry and will help you sell more

products.

Principle Five – Liking

The principle of liking utilizes the fact that we are more likely

to say yes to a request if we feel a connection to the person

making the request. In other words, people prefer to say yes

to people they like.

The science behind this tells us that there are three critical

factors that cause one person to like another.

? First, we tend to like those that are similar to us.

? Next, we like people who pay us compliments.

? And lastly, we like those who cooperate with us to

achieve mutual goals.

This is one of the main reasons why brands hire celebrities

to endorse their products. They are hoping that you will

transfer your love of the personality to the product they are

recommending. There are a lot of ways that you can make

this principle work for you and your business.

To start with, you need to include your story on your

website. Every element of your store contributes to your

brand. Your goal needs to be to create a personality that

your target customer will like.

If you are in the business of selling jewelry or clothing, be

sure to use models that are relatable and that your target

customer will identify with and like.

You should also include all your social links on your product

pages because people are more likely to purchase a

product that has been recommended by someone they trust.

You want to make it as easy as possible for your customers

to tell their friends about the products they found on your

site.

Finally, display the items that others are interested in on the

product page. Amazon is famous for doing this. They

provide their customers with a quick connection with other

buyers based solely on their commonality.

Amazon routinely practices the principle of liking by

displaying the other products that customers frequently

purchased together, as well as sharing the other products

customers researched during the buying process.

Conclusion

These five principles of persuasion provide businesses with

additional ways to impact a customer's perceived risk. To

fully take advantage of and find success in using these

techniques, it is essential that they be effectively used

throughout your digital marketing campaign.

From your site's landing page to your branding, to your

social interaction, the principles of persuasion can go a long

way to helping you gain more customers and persuade

them to buy.

Now that you know how to apply these principles of

persuasion to your marketing efforts correctly, you'll be able

to generate a substantial boost in your conversion rates and

sell more products

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