Discover first-party data strategies and secrets ?

In the latest edition of Looped In, we’re focusing on the ever-shifting data landscape and spotlighting upcoming events where industry leaders will share their own experiences navigating the world of martech and data.

In this newsletter???

• Upcoming virtual event: Expertise from industry leaders and peers On October 1, we’re hosting GrowthLoop Live, a virtual event focused on unlocking the full potential of customer data for organizational growth! Hear insights directly from successful marketers and industry leaders like the Kansas City Royals , CHG Healthcare , and NASCAR .
• Navigating marketers’ increasing reliance on first-party data With Oracle and other major players exiting the third-party data game, marketers need to increasingly rely on first-party data. Learn how to use first-party data to deliver customized experiences and serve up relevant, targeted ads.
• Learn how to eliminate marketing bottlenecks Director of Customer Experience Katharine Toll provides a deep dive into how marketers use no-code audience builders to launch personalized campaigns faster than ever.

Our feature focus ??

GrowthLoop founders appoint renowned tech leader Chris O’Neill as CEO

Chris O'Neill , a renowned technology leader and former 谷歌 executive, brings deep and varied experience to accelerate GrowthLoop's mission of helping enterprise companies grow by uniting their teams around first-party data. Having served on the board since December 2023, O’Neill has been instrumental in guiding our company through its growth phase.

What’s more, years before the company’s formation, O’Neill was a mentor at Google to one of GrowthLoop’s co-founders, David Joosten — making his new role a full-circle moment for both the new CEO and the company.

Read the full announcement.

Save the date for these upcoming events ??

We're live TODAY: Wednesday, September 4 at 12PM ET

Be the hero of your marketing team: Learn how to launch smarter ad campaigns with less money and higher ROI. Join Solutions Architect Ariel Aguilar Gonzalez for a live conversation and demo on how to spend smarter on cross-channel paid ad campaigns.

Ariel will discuss the various tools available today to support cross-channel journey building and the pros and cons organizations should consider. Then, Ariel will dive into a live demo of the GrowthLoop journey builder.

Whether you're looking to start with essential lifecycle marketing or ramp up your paid marketing ROI, Ariel will cover various use cases for optimizing cross-channel customer journeys.

Don't miss out on this opportunity to learn how to improve campaign ROI with smarter, more streamlined customer experiences!

Register here (or, if you missed it, check out the recap)!

Learn the latest revenue growth and data trends at GrowthLoop Live

Join us on October 1, 2024. This no-cost event brings together marketing and data leaders, committed to unlocking the full potential of customer data for revenue growth. Discover cutting-edge insights and learn actionable strategies from your peers who have led data transformation at their organizations.

• Keynote Speaker: Scott Brinker , Editor, chiefmartech.com and VP Platform Ecosystem, HubSpot
• Session Host: Brian Himstedt , VP of Technology & Business Analytics, The Kansas City Royals
• Session Host: Ethan Luke Stenis , Principal Product Manager of Data & Engineering, CHG Healthcare
• Session Host: Damian Arbuckle , Senior Director of Consumer Intelligence, NASCAR
• Session Host: Mahesh Baral , Senior Director of Engineering, Priceline

Sign up for GrowthLoop Live and get access to session recordings.

Psst... something big is coming soon ??

We're announcing something new in September

We can't give away too much now, but this is gonna be big. Stay tuned and make sure to follow us on LinkedIn to stay in the loop. ??

This Month’s Leadership Lens ??

Catch the recap: Eliminate bottlenecks to fast-track marketing campaigns

During our August 7 LinkedIn Live, GrowthLoop Director of Customer Experience Katharine Toll provided a deep dive into how marketers use no-code audience builders to launch personalized campaigns faster than ever. Katharine also provided a demo on how to create audiences in minutes using customer data directly from your cloud data warehouse and how to deploy those audiences to one of 100+ marketing destinations.

Watch the replay on YouTube or LinkedIn.

Why marketers’ reliance on first-party data will continue to increase

You may have heard that Oracle recently announced that it’s shutting down its third-party ad business. This move is just one piece of a major industry shift away from the use of cookies and even the potential end of third-party data. Thought leaders primarily attribute this shift to changing attitudes about data privacy and the increasing importance of first-party data.?

At the same time, consumers still expect a high level of personalization when using the internet and web apps. Closely related to the need for personalization is that users – as well as advertisers themselves – have grown to expect highly relevant targeted ads. But, without using third-party data, how do marketers serve relevant ads to the right audience at the right time???

David Joosten and MartechView take a deep dive into how marketers may be using first-party data moving forward.

Read the article on MartechView.

How data transformation is revolutionizing the customer experience

As generative AI permeates the business landscape and brands look to deliver more personalized customer experiences, effectively leveraging customer data has become essential to staying competitive. The most common challenge businesses face in activating customer data is siloed people, data, and systems. Data transformation is the process of breaking down these silos for a more unified approach. Ultimately, this approach can unlock the true value of your data and support revenue teams like marketing and sales.?

We’ve seen first-hand how unification can lead to better team coordination and drive better outcomes. Through effective data transformation, we’ve helped clients achieve a 15% increase in retention and a 20% lift in revenue for targeted audiences. That’s why helping teams build this critical foundation is central to our mission.?

By unifying data and efforts, marketing and data teams experience increased productivity and velocity. But there are other benefits, too:

• Campaigns thrive with personalization that increases sales impact.
• Marketers make rapid incremental improvements through faster closed-loop reporting.
• Performance is measured apples-to-apples across all campaigns and in the context of your business.
• Data teams spend more time on vital BI analysis and data science that impact all business teams.

All this adds up to a better customer experience and business growth. It’s made possible through data transformation.?

Learn more.

Join the conversation ???

There’s even more to explore! Follow GrowthLoop to hear the latest news related to:

• Seasonal marketing trends – such as our recent retail webinar with MetaRouter
• The ever-expanding expertise and diversity of our Board – including MLB All-Star Mookie Betts
• All the great ways that our clients are using and enjoying our tools