Discover: Digital Brilliance

Hello dear reader,?

This month, we want to share the concept of Digital Brilliance and how to use the synergy of AI, tech, and marketing for your benefit. As professionals, we can see the connectedness of these three fields – being aware of this relation can make you stand out, generate original content, shape the tech industry's future, and provide efficiency in our work. Let's hear from the professionals in different areas.???

Synergy of AI, Tech & Marketing

Technology, marketing, and artificial intelligence are three fast-growing industries contributing to the growth of innovation. These areas, together fostering synergy, become a huge driving force not only for the rapidly expanding digital world but also create an opportunity for businesses to become exceptional.

The technology industry constantly expands the boundaries of our perception of what is possible and what is not. This industry has allowed small businesses to become well-known precisely with the help of e-commerce, reaching wide, sometimes global, markets without high costs. Technology helps companies to grow in many ways: competitive advantage, analytics-based insights, improved communication and collaboration, cyber security, the aforementioned global audience reach, and customer service.

Do companies that adopt technology become innovative?

"Despite the adaptation of technology, most companies are successful operators but not innovators. Innovation is a purposeful ability to invent, create, provide, and develop new, breakthrough products or services for customers. However, the aim of most companies is to increase the value created and grow, to keep up with competitors, but not necessarily to become innovative."

Today, neither marketing nor artificial intelligence can be separated from technology. Marketing not only enables technology to convert leads into clients but also functions as the voice of the business in both digital and everyday environments. The?LinkedIn B2B Institute?states?that marketing input is business output. In other words, what marketing does is converted and brings benefits to the business itself.

How AI and technologies can be integrated into marketing strategies?

"Integrating AI and new technologies into marketing strategies is a game-changer for businesses seeking to stay ahead in today's competitive landscape. These advanced tools empower marketers with invaluable insights and capabilities to engage customers more personally and efficiently. Think about analyzing customer data, applying predictive analytics to anticipate customer behaviors and identify opportunities, and personalizing content that fits the exact audience. These actions can be automized by utilizing the right AI and tech tools, accelerating the growth of any campaign and marketing activity."

This is where AI's initiative and optimization come in. While technology enables marketing to expand, artificial intelligence simplifies processes and opens up new possibilities.?Today, artificial intelligence makes it possible to optimize one of the most important resources - time.

Furthermore, Fortune Business Insights conducted a?study?that?indicated that by 2027, the global market value of artificial intelligence will reach as much as 267 billion.??This confirms the importance of having skills when working with artificial intelligence and empowers its role in every business.

Where should companies start if they want to accelerate processes and integrate AI?

"I always start my consultations by advising clients to identify the areas where employees spend most of their time and which areas of activity are most significant to their company. For example, in the field of sales, it can be the search for customers or the automation of letters. This information provides a starting point from which we can start looking for AI solutions or even building AI solutions within that company."

All things considered, you can only work with one of the areas of marketing, tech, and AI with the need to understand what is happening on the other side of the fence. The three areas that are so interconnected are full of possibilities to bring any future idea to the next level – you just need to know what to look out for.

Stay curious, informed, innovative, and adapt to the current change – that’s how you reach digital brilliance!?

?? Join our event! ??

Learn more about the Digital Brilliance – join?Linkedist?and?Tech Zity?for an upcoming in-person conference and networking event where the three industries – Tech, Marketing, and AI – meet in synergy!?

We will look deeper into how these sectors overlap, creating new possibilities and allowing businesses to take advantage and stand out.

Interested in listening to even more professionals??Get?20% OFF?tickets* with the code?NEWSLETTER20!

*Limited to first 10 buyers.

?? When??August 16th, 15:00 - 18:00 (GMT+3)

??Where??Tech Park, Antakalnio g. 17, VIlnius 10312

?? Get you tickets HERE!

A word from our sponsors

SUN365?is taking care of the well-being of our audience not only during but outside of the event as well. That is why they are sharing a curated recipe book for a nutritious diet filled with easy-to-prepare and SUNNY recipes.

You can download the recipe book?HERE.?

P.S. It's in Lithuanian.?????

Never stop learning,

Linkedist team! ??

Linkedist.com