Discover 9 Hidden Gems on LinkedIn: Must-Know Features to Revamp Your LinkedIn Strategy

LinkedIn is where professionals connect. It is an effective tool for developing your professional network and personal brand on a daily basis.

When we talk about LinkedIn features, we usually think of the features that are commonly utilized. These include the profile section, connections, groups, company pages, job search, publishing, and messaging.

But did you know that there are certain LinkedIn features that focus on preserving your privacy, saving time, growing your network, and advancing your business objectives?

Let’s dig in to find out more about it.

9 Hidden Features on LinkedIn

1. Be Invisible with Visibility Option

If you own a business, you invest a lot of time cultivating bonds with your customers, staff, and partners. This includes all the?leads?that you were able to get from LinkedIn. Making these connections public might also be dangerous because your rivals might rapidly decide to pursue them. Given just how important these relationships are to the success of your company, you want to keep them hidden from prying eyes.

You can use this feature to protect your own profile information from being tracked by competitors. This ensures that your competitors do not get any insights into your business strategy, your connections, and so on.

To use this, head on to “Select Settings and Privacy” and click on the “Visibility” option from the left-hand corner. Select “Connections” and tap on the change option for the desired action.

2. View Profiles Discreetly

You might want to check out competitor profiles without the visit being recorded, just as you would wish to safeguard your connection information from competitors doing research. LinkedIn’s private mode viewing option provides an excellent tool to anonymously view the profiles of your competitors and gain insights into their strategies and connections. You can also use this feature to review the LinkedIn profiles of job candidates without revealing your identity.

To view profiles in private mode, you can go to your LinkedIn “Settings & Privacy” page and navigate to the “Visibility” tab. From there, you can select “Profile viewing options” and choose to view profiles as an “Anonymous LinkedIn Member” by selecting “Private mode.”

3. Personalize your Notification

There are several notification settings that can give you more control on LinkedIn. Notifications help you initiate conversations and connect with potential clients or partners that align with your business objectives. You might discover new leads or stay informed about industry trends and updates. Plus, notifications can provide valuable insights into the activities of your competitors or other businesses in your network.

When it comes to business, staying connected to your professional network is important. However, it’s easy to become overwhelmed and miss out on valuable opportunities with the constant flow of LinkedIn notifications. Understanding what information matters most to you and tailoring your notifications accordingly is a must. You may prioritize updates on potential business leads or insights into the activities of your competitors. Or perhaps you want to stay informed about industry trends and changes that could impact your business.

LinkedIn Notifications give you the power to mute notifications for posts you don’t want to be reminded of, unfollow connections you don’t want to receive updates from and turn off certain types of notifications altogether. You can access these settings under the Notifications tab and adjust them to your liking. Moreover, you can get control over who gets notified of changes you make to your own activity.

Whatever your priorities may be, taking control of your LinkedIn notifications can help you stay focused, organized, and ahead of the game.

4. Export your Connections

As time passes, it may become more challenging to stay in touch with all of your contacts. Your connections can be frequently exported to guarantee that you always have the most recent data available. Understanding your consumers’ wants and preferences as well as sales and marketing activities can both benefit from this.

To export your connections, simply go to your settings, select Data Privacy, and choose “Get a copy of your data.” Then, select the connections file and click “Request archive.” You’ll receive an email with a link to download your connections list in Excel format.

5. Save your Searches

As part of your lead-generating efforts, you can spend a lot of time looking up people on LinkedIn. You might be searching for potential leads to connect with or include in your InMail marketing.

LinkedIn’s saved searches feature gives you the ability to run your search criteria quickly and easily at any time without having to manually enter the same filters and keywords. This can be a great tool for digital marketers who frequently search for specific criteria on the platform.

To save a search on LinkedIn, simply run a search using the criteria you want to save. Once the search results are displayed, click on the “Save search” button located in the top right-hand corner of the page. Give your saved search a name that is easy to remember and click “Save.”

6. Build LinkedIn Showcase Page

LinkedIn’s Showcase Page functions as an extension of your company page. This allows you to highlight products, services, or initiatives using tailored templates.

With the ability to create up to ten showcase pages for a single company page, each with its own messaging and audience targeting, you can effectively showcase your work to different industries. For example, if you run a software company that offers various products and services, including project management tools, data analysis software, and customer relationship management (CRM) systems. With LinkedIn’s Showcase Pages, you can create separate pages for each of these offerings, each with customized messaging and targeting based on the interests of your intended audience. This can help you better showcase the unique benefits and features of each of your products to potential customers in different industries or markets.

Here’s how you can get started:

• Head to your company page and find the “Edit” button on the right-hand side of the page. Click on the drop-down menu next to it and select “Create a Showcase Page.” This will take you to a page where you can customize your Showcase Page.
• Choose a name for your Showcase Page. Pick a unique name that reflects the content you’ll be sharing on the page.
• Select an administrator who can manage the page’s content and make updates as necessary.
• Click on “Create Page” to get started. This will take you to a page where you can add information about your business, such as your industry, website links, and images. Make sure that the content you add aligns with your brand and messaging, so take the time to get it right.
• When you’re happy with the content on your Showcase Page, click on “Publish” to make it live. From there, you can start creating content for your niche community.

7. Incorporate Audiovisual Elements into Your Profile

Adding media files is one way of making your profile stand out. With this, you may more clearly demonstrate your knowledge, expertise, and achievements.

Click on the “Edit profile” button on your LinkedIn profile page. Then, navigate to the section where you want to add media, such as Education or Experience. Click on the small edit icon in the top right corner of the section to open the editing options. From there, you’ll see options to add media in different formats, such as videos, documents, photos, links, and presentations. Choose the type of media you want to add and upload the file from your computer or link to it from the web.

8. Utilize Account Targeting

Being a B2B marketer, you are aware of how important it is to connect with the appropriate decision- and influence-makers at potential client organizations. LinkedIn’s account-based marketing function?gives you a potent tool to run targeted campaigns and provide personalized information to the customers that matter most to your business.

Account-based targeting emphasizes quality over quantity.?Your ideal customer must be identified precisely, along with their position in the sales funnel and the communications that will appeal to them. With the use of LinkedIn’s account-based marketing tools, you can determine which profiles to target and send content that is specially created to address their needs.

This strategy has the potential to be very successful in creating future business. You may improve your chances of closing agreements and forming long-term partnerships by developing relationships with the appropriate people and providing the material that benefits their lives and careers.

If you haven’t used LinkedIn’s account-based marketing feature yet, it’s probably worth looking into.

9. Keep up with The Latest on LinkedIn’s Publishing Platform

Don’t undervalue the influence of LinkedIn Publishing if you’re trying to increase your audience on the social network. With this tool, you can post long-form material right on the platform. This provides you the chance to share your knowledge, demonstrate your thought leadership, and establish new connections with audiences.

You may establish yourself as an industry authority and develop a readership of enthusiastic, interested followers by providing high-quality, compelling content on LinkedIn. And since LinkedIn is a business networking website, you can be sure that your content is being seen by the correct audience. This includes potential clients, partners, and collaborators.

Click on the “Write an article” button on your LinkedIn homepage. From there, you can create your content using a simple, user-friendly editor and customize it with images, videos, and other media. Your article can be shared across LinkedIn once you hit the publish button, making it accessible to all users.

Bottom Line

These LinkedIn features can help you achieve your goals. They are typically overlooked or underutilized, but if you use them to their full potential, they can have a significant impact on the game.

They improve website traffic, boost your visibility on the platform, or build a popular brand. They can make you stand out in the crowd and the best part is, anyone with a LinkedIn account can access and use these capabilities.

All you need to do is take the time to investigate them and determine how to incorporate them into your plan. You might be surprised by just how much they can help you take your LinkedIn game to the next level.

This article was originally posted on the REPS blog at https://realestateprojectsolutions.com/9-hidden-gems-linkedin-features-revamp-linkedin-strategy/