Discover 7 Reasons Why ROKU is Your Next Step Up From YouTube
Brian Savic ??LION??
Get Up To 10x in Sales in 6 Months or Less with Qualified Leads Booked in Your Calendar
Would you like if you'd owned one of the first websites ever back in the early 90's when the internet was in its infancy?
Would you like if you’d bought cool domains when you could buy any domain you wanted for just a few dollars?
Would you like if you’d invested into Microsoft and Apple when they were just starting?
We live in the amazing times when the body of knowledge doubles every two years, and every now and then the birth of new technologies give unprecedented life-changing opportunities to the early adopters.
That transformation is a shift, actually more than a shift - an exodus, from the fixed-time TV to the TV on-demand whereby people get the programs they want when they want them and when it’s convenient for them, without having to tune-up to the station at the fixed time.
How can you personally profit from this? Well, today you have the opportunity to become the owner of a public TV channel, alongside the giants such as Disney, Netflix or Hulu Plus. Every one of successful TV channels is worth over a billion dollars - but when they were launched they had to have 3 big groups of people behind them: one to provide the financial backing, one for the content production, and one for the technical support.
TV channels on demand are winning big-time, and this is the perfect moment to have your own TV channel. Have it where? On Roku - and you’d be alongside the giants such as Netflix, Disney and Huluplus.
1. Prime Dashboard Real Estate
Roku and Apple TV are two competing providers of on-demand TV channels in United States, with Roku currently being watched by 26 million Americans, and the number is growing. On top of that, Roku is making huge inroads into Western European countries, Australia and Canada.
2. Hungry Viewing Audience
TV is a powerful medium. iVillage did a survey and 63% of married US women would rather read or watch TV than have sex with their husband, and according to The Daily Mail, one in 10 women in the UK would rather divorce their husband than give up watching TV. If I were to give any marital advice, it would be: if you want your marriage to last, avoid putting your wife in the position to have to choose between you and the TV.( Or just get the biggest TV you can afford!)
3. Instant Authority & Credibility Builder
TV is the fastest way to position yourself as the leading authority in your industry e.g , who hasn’t heard of Dr Phil? There are psychologists who are more knowledgeable, but because he’s a recognised authority, he receives by anyone’s standards the enormous sums for his services. When an authority writes a book, it’s an instant bestseller.
4. TV is The Shortcut to Get you There.
What if you are not an expert? Well, the thing is, you don’t have to be an expert: when you interview the experts and the industry leaders, when you curate the content for the viewer, you become the authority.
One thing that you learn quickly when you own a TV channel is that people almost never say ‘No’ to you. For experts, being on your TV channel means more recognition and addition exposure. For you, it means that simply by curating, organising and channeling the content, you turn yourself into an authority on the subject.
5. Monetize Your Channel to Get Recurring Revenue
The ability to place other peoples ads on your video content continues to add to your credibility and helps you to build recurring income. There is also the ability to charge a subscription for people to view your content.
6. Create Your Own TV Content with Simple Low-cost Tools
Even if you always use the first method only, you need video editing software because you want to be able to make changes to the content, have your own call to action, and drive the traffic to your and affiliate products. The two programs that have everything you need, are simple to use, and do not burn your budget are: ? Camtasia, if you’re using a PC, and ? Screenflow if you’re using a Mac. Camtasia also has the Mac version, but it is not anywhere as good as the Windows version, and for this reason, you’re better off with Screenflow.
7. How To Get Your Own TV Channel on ROKU for Less Than The Price of a Coffee Per Day
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#Roku developer
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Digital Marketing Leader | Growth Strategist | Marketing Automation Manager | Partner Marketing Manager
9 年Wow! This is by far one of the best promotional articles I have read on LinkedIn. It doesn't just talk about what they (Roku) need from us, but it talks about what they can do for you in order to grow your audience and perhaps how to get a better profit. On the other hand, this is an amazing, if not brilliant way to showcase your company's best assets in order to gain more customers - through personal TV channel. As internet marketers would often say, video is one the greatest magnets to get an audience. I've been also thinking about creating my own online TV channel in Saudi Arabia. And this I believe, is a better platform.
Serial Online Entrepreneur, Social Media and Digital Marketing Executive, Author
9 年Excellent article Brian Savic!