Discover 5 Reasons That Hampering Your Brand Value

Running a business is tough, you have to deal with multiple things all at once and you neglect a crucial part of your growth, you know what it is!!!

Your online presence..

You need to understand your online presence is what brings you business. Finding the right words that resonate with your audience, capture their attention and convince them to buy your product/services may seem daunting, if you have no expertise in content creation.

That's where copywriters come in, a good copywriter can prepare content pillars for you, attention grabbing web copies, product description, strategically use content and platforms to make a unforgettable brand identity. But before hiring a copywriter, you must be clear about few things about copywriting.

Hiring just a copywriter is not a magic fix. A copywriter can help you only when you have clarity, trust and co-operation. Here is a guide to pick the right one according to your requirements-

1. Who are you trying to reach?

Imagine you are at a party. Instead of talking to everyone, you target people who share your interests, or are beneficial for your business right? The same goes for copywriting. If you don't know your ideal customer – their challenges, desires, and pain points – your message will fall flat.

Example: Let's say you sell handmade pottery. Your target audience isn't everyone who drinks coffee. Your TA are "design enthusiasts" who appreciate unique, handcrafted mugs.

A copywriter will bring you the clarity to understand your target audience        

2. If you think "I know my audience!" (Not quite!)

Sometimes you think you understand your customers, but have you really dug deep?

Example: Suppose you have a skin care product for women 20-40 years, you think that’s enough information, but that is not.

You need to learn specific skin concern, targeted pain points that you product can help, people want evidence based results when it comes to beauty product, do you have enough evidence to showcase on your web page.

Surveys, interviews, and customer personas can help you uncover a lot of information that can help you develop a good content strategy.

Right information help a copywriter to prepare the right content by picking the right tone, image, and platform to promote your product.        

3. Why Choose Copywriters over AI?

Copywriting is much more than just writing words. It's about crafting a strategic message that drives action. A copywriters understand SEO, branding, and user psychology to convert your audience into customers.

With right emotions, visual appeal, easy CTA with clear instruction, copywriters can create content that resonates deeply and authentically with your audience.

AI tools can generate content with prompt but a skilled copywriter pumps life into it        

4. Broken Plane, with a good Pilot? Not gonna fly.

Good copywriting is a launchpad for your product but faulty plane won't fly, no matter how beautiful the launchpad is. Ensure your offer is solid before expecting copywriting to fix everything.

Example: A dazzling smart phone marketed with great content, well narrated features and creative influence but it turns out with a manufacturing defect, or a battery that drains so quickly.

Great copywriting can attract customers, but it can't fix fundamental flaws in the product. So be very sure about what you are offering before investing in campaign.        

5. Do you think "you can't afford a good copywriter!"

Well that is understandable but here is the fact- an AI generated generic content will not help you rank on google or make audience engage with your content on social media.

Example:

You Write "Download our app for workouts. It's good."

You create simple social media posts and a basic website description using this message. The content is straightforward but lacks excitement and detail. It doesn't convey what makes your app special or why users should choose it over others.

Copywriter write: No time to gym? Get effective workouts you can do from anywhere, anytime

Your offers, features, most importantly how it will benefit without hassle will make an unique identity for your brand.

Investing in a good copywriter can significantly increase user engagement and growth, making it a worthwhile investment rather than an expense.        

Key Takeaway-

• Do your research to get clarity on your "Target Audience",
• Be clear on your goals "Sells, Subscription or Enrolment"
• Be confident about your product "Unique Value Preposition"
• Value the expertise a good copywriter brings "Provide Co-operation & Trust"

Conclusion-

Let me tell you, copywriting is no magic - It's the result of a powerful strategy. When you bring clarity to your goals, trust in the copywriter's skills, and work together as a team, then extraordinary things happens.

That is when your message becomes a bridge, connecting your brand/services with your ideal audience.

I am a copywriter, simplifying complex information and creating quality content is my strength.

DM- “COPY” to know, how I can help you make an impactful online presence.

P.S. Are you still unsure of hiring a copywriter? Let me know in the comments!

#entrepreneurlife #smallbusiness #copywriting #brandvalue