Discover 3 Lesser-Known Sales Navigator Tips to Find the Perfect Investors

LinkedIn's Sales Navigator is a powerful lead generation tool, and while its basic features are well-known, there are lesser-known tips that can help you refine your search for potential investors.

In our latest blog article, we reveal three expert tips that can improve your experience on Sales Navigator and increase your chances of connecting with the ideal investors for your business.

1. Screen for High Activity Levels on LinkedIn:

Increase the likelihood of receiving a response when you initiate a conversation with potential investors by focusing on those who are actively using the platform. Sales Navigator has a feature that allows you to filter search results based on recent activity.

By checking the box next to "Posted on LinkedIn in the last 30 days" in the search filters, you can narrow your search to active users and increase your chances of engaging with them.

2. Find Investors by Their Domains of Interest or Expertise:

The "Industry" filter on Sales Navigator may not always yield the best results. Instead, use keyword searches in the "Posted content" section or leverage Advanced Boolean searches to find investors who are truly interested or experienced in your field.

By entering relevant keywords related to your industry or product, or using Boolean operators like AND, OR, and NOT, you can tailor your search to identify profiles that have engaged with content related to your niche.

3. Exclude Unwanted Job Titles:

When searching for investors, you might encounter profiles with similar designations that aren't relevant to your needs. Sales Navigator allows you to exclude specific job titles from your search results.

Simply enter the job titles you want to exclude, such as "Investor relations" or "real estate investor," in the "Exclude these job titles" section under the "Job title" filter.

By utilizing these lesser-known features of Sales Navigator, you'll be able to hone your search and focus on the most relevant investor profiles for your business. These smart search techniques not only save time but also increase your chances of connecting with the right investors to help your venture succeed.

Read the full blog article here:

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