Discounts in SaaS — good or bad? ??

Hi friend,

Do you set reading goals for yourself?

Work-related reading tends to happen outside of books, in the forms of blogs, articles, and workshops. At least for me. But if you’re into tracking and quantifying the process, or building a habit out of it, how do you really manage that?

Do we have GoodReads for blogs and articles? It feels like we should.

So that…

You could add to your reading list these gems we prepared this month.

This is a repost of our monthly newsletter.?This edition initially went out on September 10. Sign up if you don't want to miss the next one.

Discounts & Promotions in SaaS Email Marketing: 15+ Email Examples

Done right, discounts accelerate your product growth. Done wrong, they look cheap and cut into your margins. How do you strike a balance?

Krista did a deep dive into examples of various SaaS companies and how they conduct their promotions. And with the BFCM season coming up, no better time to prep.

Read up →

BDTP???Measuring Paid Media for SaaS with Barbara Galiza

This month we published a curious conversation between Jane and Barbara where they got to talking about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Listen →

Product updates

You can now create advanced filters based on company information. For example, you can find users who belong to at least X companies matching Y condition. See docs for more information.

From our miscellaneous drawer

• Check out this interview with Benedikt at Data in the Wild discussing denormalizing your data and naming conventions. You may like it.
• If you need a good visual explanation for email deliverability — so you can finally tell your manager why their ideas aren’t viable in the long run — this is the right slide to show, thanks to Lauren Meyer .
• Now this is a biiig read, but if you’re in B2B, you’ll very likely find it useful. 6sense did a research on buying cycles.

As always, if you know anyone who could benefit from using Userlist, invite them to?book a demo.

Until next month ????