Discontinuous Innovation to Continuous Innovation
What is Discontinuous Innovation?
“An entirely new-to-the world products made to perform a function for which no product has existed previously.”
?
“A product that requires change in the current mode of behaviour for users”
This is the challenge we faced when creating and launching Locumate . We had people within the industry that supported the vision but thought the user behaviour in pharmacy wouldn’t change.
This wasn’t just an iteration of translating a Facebook group into an online job board (incremental innovation) , but a complete redesign when it came to engaging external talent. Not just for pharmacies but for locums as well.
Through the early days (can I say that if we only started development in 2021?), we were able to garner feedback from users to ensure that this ‘discontinuous innovation’ was going to be so simple to use that the complexities of the platform were hidden from the user.
As we launched in Jan 2021, adoption increased and we started getting valuable feedback from our customers. ?
This saw the transition to ‘Continuous Innovation’.
“not just modest or incremental upgrades but ongoing, gradual evolution”
-???????Feedback
-???????Automated timesheets and invoicing
-???????Automated calculation for travel compensation
Over the coming weeks, you will get a sneak peek into gradual evolutions we are bringing to talent management in pharmacy .
Ethical Buyer, Business Development Manger and Professional Services Manager
2 年Thank you for the shout out Surge ?? I’m excited to continue to watch Locumate evolve and make a positive impact to our industry. Inspiring stuff Kavita, Surge and Locumate team ??
Transforming Africa’s Healthcare: Building a Digitally Enabled Workforce of Pharmacists | Founder of Pharma-Tether | Digital Health Innovator | Empowering Pharmacists to Lead in the Digital Age | Speaker & Mentor
2 年Awesome ?
Director | Business Development APAC | Member of NFP Boards | Go to Market Strategy Execution Excellence | Digital Transformation | Cloud Data & AI l ERP | Consumer Industries | Retail | Health and Aged Care
2 年Great to read the progress Surge Singh ! Perhaps it’s time to reconnect with PwC.
Pharmacist Manager | Rural and Regional Australia | PSA Locumate Locum Pharmacist of the Year 2022
2 年Always goes to show persistent active application to problem solving will always produce outcomes whether positive, negative or constructive. The only mistake to ever make is not to initiate anything at all. Solid progress Surge Singh Locumate ??