Disconnect to connect
My wife (not sure if she reads what I write) is going to love this one! I am a self-professed screen addict and even the knowledge that it is not effective, often find myself multi-tasking.
It is easy to imagine why! You would agree that our lives are inundated with technology. We can control our homes through phones, ask music speakers to read us the news or note down shopping list orders. The world of marketing has also adopted a lot of technology in everything we as marketers do. From search engine optimization, the use of social media in influencer marketing to digital tools being a core part of our campaign execution, we cannot afford to do our jobs without technology being at the core of everything. In this scenario, it is easy for me to get engulfed in the data and access overload that technology offers.
For those of us in marketing, a key success ingredient is gaining customer insights and a recent customer conversation made me remember that time spent observing your customers can teach you a lot more than any amount of research data can. The critical key is to be present in the moment while you are with customers and the only way to do that is by keeping your urge to access technology aside. This interaction reminded and re-affirmed my belief that you really need to disconnect to connect. At work, at home, in meetings, everywhere. Thoughts?
P.S - Found this recently on the same topic. https://fortune.com/2017/05/03/adam-gazzaley-brainstorm-health/
Himalyas.in
7 年Fantastically put, important is to keep a conventional pen and paper around and capture highlights post interaction and rightly said disconnect to connect
Executive Global leader | Growth leader and team builder | Remote Patient Monitoring | Digital Operations
7 年We do need to disconnect! I personally find that the time I spend long distance running helps me disconnect and really think. So much so when I was unable to run in the past six months I was missing that "think" time.