The Disappointment Effect

The Disappointment Effect

Josh Muirhead Josh Muirhead

Josh Muirhead

Strategic Leader | Brand Builder | Trainer, Coach & Facilitator | Leved-Up 1,000+ employees, Drove $5M+ in new business and Managed a $10M+ client portfolio.

发布日期: 2024年8月19日
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If there’s a death kiss in marketing, it’s a customer’s disappointment. The only thing worse is indifference, but recovering from disappointment is far harder.

Expectations make disappointment so powerful and dangerous. We believe in something, only to discover it doesn’t live up to the hype. And once that glass shatters, there’s no turning back.

Do customers overcome their disappointment? Yes, but it often comes at a cost — literally. When quality disappears, all that’s left is quantity and a race to the bottom.

thought unpacked thought unpacked

thought unpacked

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Chris Morales

Managing Director, BNI Canada | Building Client Relationships, Driving Sales Growth, Unlocking Advantages

7 个月

Oh...and absolutely NO response from the airline!

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Chris Morales

Managing Director, BNI Canada | Building Client Relationships, Driving Sales Growth, Unlocking Advantages

7 个月

Hi Josh. Perfect timing. We just had that experience with Flair Airlines this morning. Super early we received an email saying that the scheduled flight home had been cancelled because 'crew were delayed'. Rescheduled to...wait for it...next Tuesday, August 27! Scrambled to find another flight that we had to pay for! Disappointed! Very! Now to battle to get a $ refund...no credits for us!!!

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