dirty solopreneur secret
Austin L. Church
Fractional CMO, Author of Free Money, Founder of Freelance Cake and Business Redesign → Raise your rates, delegate confidently, and free up 10 hrs / wk so you can have a record year while working less
I want to let you in on a dirty little secret of solopreneurship I’ll simply call “templates.”
First, it's important to recognize that the opposite of templates, improvisation or originality, is usually a trap.
When I started my solo career as a freelance writer, I thought that's what clients were paying me for: originality. Brand new ideas. Raw, dazzling creativity in cask strength.
Soon enough, I discovered that I could succeed as an artist (with originality) and fail as a service provider (because I hadn't helped my clients achieve their goals).
I could take a client's money and use it to make stuff that was beautifully useless to them.
That's not a great business strategy, certainly not if I wanted to get referrals, and so setting aside originality in favor of effectiveness represented a kind of liberation for me.
If my primary goal was helping my clients get satisfying outcomes, then I needed some creativity, yes, but usually not originality. Repeating what had worked before was much more effective.
Enter templates, yours or other people’s.
Want to have a record year working less?
My next Business Redesign group starts on October 1. It's for freelancers and consultants who want to build a $300K Flywheel.
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Think of your $300K Flywheel as the complete business model that can take you toward the income and lifestyle you want long term. During the program you’ll build your Flywheel piece by piece. Check out the details and apply here:?https://www.freelancecake.com/coaching .
Also, reach out to me at [email protected] with any questions.
About Austin L. Church
Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.
I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.
Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.
That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.
I want more of us to find our income-lifestyle sweet spot.
You can learn more at FreelanceCake.com .
brand shaper | website maker | copy specialist ? meaningful marketing that lifts impact, income + energy ? energetically + strategically aligned websites, sales pages + emails
1 个月Agreed! They can be so useful. But I do think it's important to remember that they're a tool, like design software or a grammar checker. To get the most (ahem, anything truly effective) out of them the person using them still has to know what they're doing -- an understanding of why they work and when to go off piste. And have the basics down, the core skills and a grasp of the brand's fundamentals. Otherwise it can be a bit like trying to do MadLibs without knowing the parts of speech...
Conversion Copywriter & Messaging Strategist for Personal Development & Wellness Brands ? Helping Brands Tell Impactful Stories That Inspire Action & Transform Lives ?
1 个月Austin L. Church yes to anything that increases efficiency and frees up time. Who wants to reinvent the wheel all the time. Also “bird-crapping uninformed opinions” just became my new favorite Austin-ism ??
Authority Branding for CXOs & Experts | LinkedIn Top Voice | Blending science & psychology I help experts become thought leaders by transforming their expertise into a Book, to attract growth.
1 个月Agree, Austin. What truly counts for clients is results. So it should be for us.
Branding You as an Authority in Your Niche | Helping You Build a Lead Flow System with LinkedIn | Business Coaching for High-Ticket Coaches & Consultants | Creator of the Authority Brand Formula? | California Gal ??
1 个月Templates are a game changer. They save time and get results, no doubt. What kind do you like to use? Austin L. Church