Directors, You the Merch! We the Amazon! ????

Every freelance director out there is hustling for gigs. Our inbox? Overflowing with “Yo, get me work” messages. But here’s the deal: we’re just a marketplace—think of us as the Amazon of film production. ???

When agencies and clients hit us up, they ain’t looking for some random-ass director. They come with a shopping list—budget, quality, and a specific vibe. They want a hot-selling product (aka a director) with ?? reviews (a solid portfolio), a known name, and a proven track record. If you don’t check these boxes? Next! ??

Now, let’s be real—we ain’t out here pushing products that don’t sell. Clients trust us to show them directors they’ll actually buy. If they’ve never heard of you, if your work is mid, or if your portfolio looks like a college project? Tough luck, homie. ?? Agencies usually come with their own director wishlist, and when they don’t, they expect us to hand them gold, not gamble. ?? We gotta play it safe—we’re in this biz to secure jobs, not take wild shots.

So if you’re a director tryna make it, think like a product on Amazon. ?? Ask yourself:

? Why would someone buy you?

? Do you have ?? reviews (strong work + good rep)?

? Is your price right?

? Are you even visible?

No one buys a no-name product with zero reviews. No one scrolls to page 57 to cop a toaster. Just like brands pay for ads to be on top, you gotta put in the work to stay on top of agencies’ and creatives’ minds. That means:

?? Reaching out (but don’t spam like a telemarketer, bro)

?? Building your brand online (LinkedIn, Insta, show up!)

?? Flexing your best work (not that student film from 2015)

You wanna be that director agencies name-drop before they even start searching. Coz at the end of the day, we’re just the platform. You? You’re the product. And if you wanna sell? Make yourself worth buying. ????