Directors One Pager - January 2019

2019 will certainly be another extremely challenging year in the food and drink industry and with the rapidly looming Brexit deadline many businesses will de-prioritise growth initiatives as they wait to assess consumer confidence.

Experience has shown us that 1 month cessation of innovation momentum takes at least 6 months to recover.

We have worked through more than 20 sources of independent data to identify 7 big themes for our clients to focus on in 2019 to help them activate new consumer engagement and enhance their customer traction.

There has never been a better time to ensure that all the independent elements of your 3 year growth strategy are synchronised.

Are your insights in tune with your consumer needs? Are your category arguments supporting your innovation solutions? Are they up to date? Are they commercially robust?

Does your marketing sync with your Sales team? Are you tapping into the opinions of the emerging generations represented in your business?

Over the last 7 years of helping food and drink businesses super engage their customers and consumers we have developed a highly effective process that helps bring all these critical facets together to drive impactful action.

If you want to kick start 2019 in a manner that sets you apart from the pack and gives you a commercial advantage as you plot a growth trajectory over the next 3 years then give us a call to arrange your 1 day Synchronise workshop.

WHY HAVE WE GOT AN INSTAGRAM ACCOUNT?

Visionise is on instagram. Perhaps you think it isn't for you, but if you're in the food industry, we really do recommend you open an account and follow us. We are scanning the food landscape for trends, insights and information that you'll be talking about in your teams and with your buyers.

Search and follow @visionise_, press the circle in the top left to see updates which are also saved in the 'highlights' underneath

Rob, Managing Director, T: 07970 089803 E: [email protected] W: visionise.co.uk I: visionise_ T: visionise_

Visionise is a different type of agency for the Food and Drink Industry. Rooted in direct senior commercial experience, we’re committed to supporting delivery of Own Label and Brand growth ambitions in highly actionable ways. We see ourselves as your virtual sales, marketing and innovation support function.