Director of Marketing: a day in the life...

Sanjeeta Patel, Director of Marketing, is celebrating 10 years at LexisNexis UK this year. We thought that this would be the ideal time to share what a typical day might look like for Sanjeeta as Director of Marketing, providing a Marketing voice in the Senior Leadership Team. Sanjeeta is driven by the people around her that inspire her to be the very best version of herself.

Where did Sanjeeta’s journey with LexisNexis begin?

Sanjeeta always had a role in marketing. In the early part of her career, she spent many years working in consumer publishing working on very well-known iconic brands including Marie Claire, Country Life, NME, Decanter etc. A dream job for many in marketing!

As her career progressed, Sanjeeta had to decide on what to do next. She wanted to broaden her experience and move from the world of consumer marketing into a business to business / professional services organisation. Many years ago IPC Media was actually a part of RELX (known at the time as Reed Elsevier) so it seemed like a natural place to look for a new opportunity.

Since taking on her first role at LexisNexis, Sanjeeta has never looked back on the decision to leave consumer marketing.

What is Sanjeeta responsible for?

Sanjeeta is responsible for leading the LexisNexis UK Marketing strategy and plan and sitting on the Go-To-Market leadership team, providing a Marketing voice in the Senior Leadership Team.

Sanjeeta works collaboratively to drive marketing campaigns that ensure LexisNexis communicate what LexisNexis do and sparking conversations with customers and prospects. This comes in different shapes and sizes – from improving our digital experience, social media, brand activity and print campaigns, to promoting our print portfolio, curating and promoting thought leadership reports to virtual events and most recently new product launch campaigns to name just a few. We base our decisions on what to do through a data-led analytical lens, testing and refining continuously to make sure we always drive the very best into our markets.

Sanjeeta starts her day…

...at a breakfast club at 5.45am, who enjoy a crazy HIIT or spin session. This is then followed by the frantic whizzing noise of by the juicer making a daily pint of green vegetable juice, and general rushing of getting the kids off for school… This energises Sanjeeta and sets her up for whatever the rest of the day will bring.

A typical day…

...is difficult to define - there really isn’t a typical day. Each day brings something different. Be it working on new projects, helping to solve problems, finding new ways to do things, working through the key priorities, and having conversations on testing to improve our results. The only thing that is typical as a ‘day in the life’ is the many meetings, IM’s and emails all at the same time. Sanjeeta enjoys speaking to many different people across LexisNexis every day. And then there are the countless post it notes, endless scribbles of notes, cups of tea and the occasional biscuit or two!

Sanjeeta’s favourite moment at LexisNexis was…

,...celebrating the LexisNexis 200 year anniversary at the Tate Modern, and working on the campaign activity for the launch of Lexis PSL and seeing how far it has come today.

The best and the worst part of being Director of Marketing...

The best part of the job for Sanjeeta is working with so many talented colleagues and that are constantly learning from one another. Sanjeeta loves mentoring her team to reach their goals and ambitions and is proud of what we achieve.

The worst part is having to say no – there are so many opportunities, and a key part of Sanjeeta’s role is to help make decisions on what projects to approve. Inevitably this means letting some people down.

The best career advice Sanjeeta has ever been given...

Don’t doubt yourself, what you think and what others can see are very different – believe in yourself and give it 100% and you’ll get 100% back.

Inspirational quotes from Sanjeeta...

“The future depends on what you do today” - Gandhi

“Mum, you have to be odd to be number one” - Sanjeeta’s 13-year-old son recently shared this with her and it made her smile.

Feeling inspired?

Explore open roles across LexisNexis here…