Direction of Fit: A litmus test for news reporting, directed research, and conspiracy theories
Geoffrey Moore
Author, speaker, advisor, best known for Crossing the Chasm, Zone to Win and The Infinite Staircase. Board Member of nLight, WorkFusion, and Phaidra. Chairman Emeritus Chasm Group & Chasm Institute.
The philosopher Elizabeth Anscombe is credited with a wonderful thought experiment that illustrates the concept of direction of fit.? Imagine a shopper is doing her errands, working off a list of things to buy.? She is being followed by a detective who is making a list of everything she does buy.? If both are successful, at the end of the day their two lists should be identical.? But each list represents a different direction of fit.? The shopper’s list works from mind to world: it seeks to fit the world to what the mind intends.? The detective’s list works from world to mind: it seeks to fit the list to what the world in fact manifested.? Mind-to-world and world-to-mind are thus two distinct directions of fit.? Hold that thought as we apply it to three different kinds of discourse.
As one can see, the ethics of news reporting and conspiracy theories are diametrically opposed.? This presents a challenge to news organizations that wish to maintain the integrity of their mission.? The fact that people are promoting conspiracy theories is something that is happening in the world.? As such, it warrants reporting.? When these theories are labeled as such, however, conspiracy theorists claim that is all part of the conspiracy.? They also claim that the news outlets in question are biased against them, that they aren’t getting their fair share of the coverage.? We have left logic behind and are now firmly in the domain of rhetoric.? In the absence not just of evidence, but of any obligation to provide evidence, the most brazen voices win.?
This is not OK.? It is why our educational system needs to prioritize the teaching of critical thinking.? Here both the right and the left need to be taken to task.? The right continues to use conspiracy theories to restrict such efforts.? The left uses political correctness to the same ends.? Neither trusts that students will develop responsible habits through open dialog.? The best way to meet this challenge, in my view, is to engage students in directed research projects that use the two-way direction of fit to investigate issues of interest and concern.
That’s what I think.? What do you think?
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The Product Guy ? 3X Top LinkedIn Voice ? Founding Partner @ Venturis Inc ? Product Thinker Focused on Transformation and Innovation ? Fractional Chief Product and Strategy Officer ? Podcast Host/Producer
7 个月Great explanation!! Agree with the point about the need for teaching critical thinking. This will help nullify the adverse impacts of conspiracy theorists on liberal democracy. The ratings push from media though can only be addressed if we move to a different business model for the public media that is not based on eyeballs/advertising. Factual News Reporting or Sharing Directed Research is unlikely to attract better ratings than Conspiracy Theories.., so the current business model encourages the promotion (or reporting - which is a form of promotion) of conspiracy theories..
Retired, Hewlett Packard Inc and Agilent Technologies Inc Bachelor of Science Business Administration - San Jose State
7 个月Excellent points. It’s often said that the importance of education is not to memorize data but to learn how to learn. In fact, even more important is to learn how to think.
Founder of Primehook Technology
7 个月Insightful framing. Thank you.
Your Architect for Demand Generation??I Only Talk About AI??GTM?? & ROI??Marketing Development Specialist @Netcore Cloud || Ex - Founders' Person
7 个月Geoffrey Moore Engaging students in research with a balance of personal interest and curriculum goals sounds like a winning formula for developing critical thinking skills.
Thanks Geoffrey Moore for expressing one of my biggest concerns these days. But besides cynics, that just generate & spread conspirational stories for their own purpose (i.e. money), there is another aspect: As #DanielKahnemann (R.I.P.) showed so brilliantly we are no rational beings and we "make up" the world in our brains based on our experiences and situation. So in both directions there is the "translation" of individual concepts to language to the world and vice versa. Even in science there is often no single truth (or at least it is evolving): The effect of "contraction of space" was observed by the famous Michelson-Moorley experiment in 1887 and explained by the Dutch physicist Hendrick Lorentz as the "length contraction of the ether" - mathematically it was very similar to the Special relativity theory of Einstein (1905), that explained the experiment much better, but for the time being Lorentz' contraction was accepted as "truth". So just critical thinking (if you are not Einstein :) maybe not enough, there exist multiple truths in the world, not only one. You write how moral can be abused (Cancel culture), too, but don't we also need to educate our students in #Ethics, to protect our democracy ?