Direct Mail - the time is now

Direct Mail. If you’re under 30 you’re probably thinking we’re talking about something from the Dark Ages. Yes, it may well be old tech. In fact, the phrase Snail Mail says it all, we're guessing. BUT, and this really is a very big BUT, think about all the kickback campaigns like Slow Sunday and Slow Food etc. that are championing the notion that not everything has to be full speed, digital and bound up by tech.

So let us tell you a story. Lidl is actually leading the way with Direct Mail. What you might not know is that they ditched email campaigns last year. The result? Total meltdown? No. They increased sales by 14 % as a direct result of direct mail.

It’s strange that this should be the case. You might say that direct mail equals junk mail. That all depends on the quality you choose to send by direct mail. If it looks attractive, is interesting and engaging there’s no reason why every householder in the land won't be inspired to act on your message or offer. Did you know that 87% consumers are influenced to make an online purchase as a consequence of direct mail. Interesting huh?

Think about it. The Lidl brochure drops through the door. It is beautifully designed and attractive. You know there is going to be something of interest and often there is a discount voucher hidden somewhere in the text. You can see beautiful photographs, some seasonal ideas/ recipes etc. and a bunch of good offers. Why wouldn’t you take time out to sit at the kitchen breakfast bar with a cuppa and have a good study. Some people even look forward to receiving such a publication. Yes, it’s true!

Direct Mail really is powerful, customizable and actually quite personal and oddly private. It also has quite a  powerful effect on long-term memory. A message you hold in your hand has more impact than other media. In fact it’s 32% higher memory rating than e-mail and is a whopping 72% higher than TV. Bet you didn’t realise that.

Campaigns with direct mail drove market share growth 3 times more efficiently than campaigns without mail. You can expect at least a few seconds of focus from anyone who receives direct mail. If you craft a compelling message that really speaks to the audience you are talking to it really works. You can make a massive difference too depending on the type of product you choose to employ. For example would a postcard, folded mail piece or envelop mailer work best? There are so many options.

So why does Direct mail work?

It’s a physical thing. Direct mail is tactile and people interact with it. Your campaign is tangible and honestly works. You might be thinking this is well out of your comfort zone. Perhaps you wouldn’t know where to start but as part of our offer here at Nicholson Print UK we can offer a complete direct mail service to complement our print expertise.

Actually we are more than happy to send your products to as many addresses both in the UK and internationally. Think about all the consumers you can potentially hit. Alongside this we are also willing to bring a door-to-door mailing service with one off or multi drop services depending on what suits your budget or needs.

Our direct mail service is wide ranging and includes:

Addressing

Nicholson Print UK can supply any size and finish to envelopes or polybags and these can be printed directly onto the packaging or be in the shape of stickers.

Packaging

All work is completed by hand for the best quality possible. All the work will arrive in pristine condition.

A very important thing for us is quality control, we make sure all our work is of a very high standard from messaging to print, to delivery.

Sending

The mail can be sent out according to any needs or budgets you have whether is second class or next day delivery.

The products we can send out are…

?      Flyers

?      Letters

?      Brochures

?      Postcards and all kinds of other options

So our top tips when thinking about a campaign are:

defining it, keeping it up to date, creating powerful offers, formatting strategies.

You can use tech too, for example: variable data printing, Intelligent Mail barcodes alongside tracking and measurement. So it’s not all old tech. Our snail is motorised!

If you can see the possibilities then why not chat to us and kickstart your new campaign?

email [email protected] or call 01709 789 359 today for help, advice and price options.