Is Direct Mail a scary monster or a best friend for charities?
There’s been a lot of debate within the charity sector on whether they should or shouldn’t continue using cold mail campaigns to get new donors.
We all know about the May 2015 scandal, which caused tremendous distress to the whole of the 3rd Sector. Charities were put under the microscope. And we have lost count of the number of regulations being introduced restricting non- profits to the core. This obviously pushed a number of charities to stop their DM activity all together. But isn’t it still one of the most powerful tools, providing one of the highest response rates?
Of course, the last thing anyone wants is to annoy vulnerable groups with unsolicited mail. But what if we are using proper analytical targeting to reach people who can and are willing to support the causes important to them? Essentially we have to remember how much difference these organisations make for our world to be a much better place.
Helping people discover products and services that improve their lives. #OnlineFunnels #SocialMedia #OnlineMarketing #CRO #AdDesign #LeadGeneration #E-commerce #SEM
1 年Anastasiya, thanks for sharing!
Madison May Consulting Ltd
8 年If consent has been obtained (and available for audit under the new GDPR's) there isn't a problem with direct mail but the gone aways(returned mail) are invaluable. Capture this information and your mail list will be cleaner than before, save wasted postal/printing costs and show the ethical nature of your campaign.