Direct Mail And Addressable Geofencing
Bryan Brooks
Experienced Head of Ecommerce & Digital Marketing | Omni-Channel Digital Marketing Strategist with a Track Record in Boosting ROAS and lowering CPA across multiple industries for hundreds of brands.
Is Direct Mail Dead In 2020?
Let's face it's 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, Direct Mail is dead.... right? People just do not respond today to the same tactics that worked last year much less last decade. They have become jaded by the $5 Walmart Gift Cards, Pre-Approvals, Fake Checks, Plastic Keys and "Hand Written Post-It Notes". The number of pages (inching closer to thickness of an old school local Autotrader) and size of the mailer whether postcard or something that unfolds to more resemble a billboard than a mail piece has "lost its punch". Their intended recipients now numb to their ever growing size and thickness after receiving dozens of these mailers every year for decades. The question of "is Direct Mail dead" seems to answer itself yet you'd be surprised. Like the old infomercial adage goes "There must be a better way" and their is...