Dinosaurs Have Weathered Uncertain Times Since the Triassic Period

Dinosaurs Have Weathered Uncertain Times Since the Triassic Period

If you’re feeling worried about a potential recession and wondering what you can do to prepare, look no further than dinosaurs. Even though they died in a meteoric disaster, they’ve been “weathering the storm” as a gigantic part of human culture since the Triassic period. Here are the 5 ways they do it:

1. Keeping it fresh - They’ve been giant lizards, dragons, and even Komodo. Now they have feathers. They’ve reinvented themselves countless times without losing the “why” of what they do, which is to make money (dragon’s hoard, Jurassic World franchise, it’s all the same). ?

2. Staying top of mind - Just when you’re sitting down to eat some berries outside of your cave, boom, there they are to toss you into the air and then swallow you. They haven’t let off the gas today - I see Jurassic World Dominion every time I open my eyes.

3. Focus - They know what they’re best at, which is terror. It doesn’t matter if you run into the bathroom, you are getting eaten, sorry. Sweet-looking small ones may have you fooled but then they spit in your face and eat you in a car. They’re sticking to their lane.

4. Creating partnerships with influencers - Chris Pratt and dinosaurs are friends to the point that their children even play together. Jeff Goldblum seems like maybe their uncle or something. Dinosaurs roll deep.?

5. Keeping up with modern technology - They’re so incredibly elderly, but they didn’t give up on tech. They can open door handles, run toward flash lights, push our most advanced cars into the mud, and they are great at taking advantage of security lapses to break out or into things (basically hackers).?

I think you’ll agree, we can learn a lot from the way dinosaurs have navigated the world as businesspeople, regardless of the economy.?

Eliza Evans

Brand Strategy & Media Outreach Consultant | Co-Founder @ Cryptid&Co.

2 年

I really admire their adherence to the brand ethos. Do you find any discrepancies with the specific sub-brands? (Obviously Jurassic has some ?unique aspects but what about the Cretaceous period sub-brand, etc.)?

Brilliant metaphor! And funny!

Nathan Toft

Marketing Advisor, Strategist, Founder @ Dragon's Tooth Marketing and Dragon's Tooth Bakery

2 年

This brightened my day!

Melissa Cabral

Head of Strategy at Sid Lee USA ????????????

2 年

?? number 5

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