digiWeekly - curated by Jon Reed

Welcome to the digiWeekly

No, generative AI is not a replacement for marketers?- the generative AI hype balloons are everywhere, blocking out what should be an exciting time to improve and rethink. But as Barb points out in the aptly-titled?Why generative AI is not a replacement for marketers...whatever the cost-conscious CEO might think!, it's not just a misunderstanding of the technology. It's the temptation to use AI as a cost-cutting sledgehammer, and worry about the consequences some other day.

When you are compelled to double check a machine's for accuracy, that machine can't take your job. But it can certainly change it. (For a sharp take on generative AI's open questions, check George's?How generative AI is enabling the greatest ever theft/opportunity - delete as applicable).

Topics du?jour

• Solid Q1 earnings and increased profitability for Salesforce, as generative AI dominates the customer agenda?- Stuart
• Salesforce Trailblazing Women Summit – fail more and open your own doors?- Madeline
• Samsara’s Rule of 40 streak continues as large customer wins fuel growth?- Derek
• Pure Storage beats expectations for Q1 2024 as it eyes ‘complete storage’ opportunity?- Derek
• Box delivers solid Q1 2024 results as CEO Aaron Levie points to AI opportunity for content?- Phil
• BeyondTrust standardizes on Certinia to connect resource utilization to customer satisfaction?- Phil
• How Renu Energy Solutions uses Zoho Analytics to grow its solar installation business?- Jon
• "We're not the enemy" - how South Central Ambulance Service is using business intelligence to empower staff?- Alex (Qlik use case)
• Children’s charity NSPCC made volunteer training in the pandemic fully virtual—and it isn’t going back?- Gary (Cornerstone use case)
• Accenture sees enterprise talent moving to a data-driven approach, accelerated by generative AI?- Phil
• Digital Construction Week – measured progress going digital?- George
• Big oil in VC funding of GreenTech - positive sign or cynical greenwashing?- Neil
• Hands are more critical for robot intelligence than AI, says robotics CEO?- Chris

Best of the enterprise web

• Do You Need a Graph??- Supply Chain Shaman
• The art of software pricing: Unleashing growth with data-driven insights?- McKinsey
• Ford CMD: The Right Goals Are Set; But Can The Company Execute??– Corporate Innovation Co
• Nvidia is poised to join $1 trillion club thanks to AI-driven surge?- VentureBeat
• Learning from the Mistakes That Cost CIOs and IT Leaders Their Jobs [Career Advice]?- Third Stage Consulting
• An early warning system for novel AI risks?- DeepMind
• AI-washing is taking over humanity?- Horses for Sources

Whiffs

Looking forward with anticipation: Barbie film ‘required so much pink paint it contributed to worldwide shortage’

I'd say good riddance, but I suspect Microsoft has even more?intrusive/annoying/pseudo-adorable?helpful virtual assistants in store for us: Goodbye, Cortana: Microsoft's lively voice assistant will soon leave Windows

And now, for this - hardly the worst "generative AI is going to take your job!" article, but it's the one being tweeted like fresh popcorn: ChatGPT took their jobs. Now they walk dogs and fix air conditioners.

I'll give the article this much: it calls attention to a concerning aspect of this - cost-cutting run amok. Employers that are happy with an apparent tradeoff between cost-cutting and substandard/error prone copywriting are now weaponized for job layoffs.

Hmm... I think we've come full circle. See you next time.