Digitizing Hot Coffee Planograms with AI

CLIENT

Leading hot and cold beverage distributor.

?

BACKGROUND

This client is a leader in the coffee pod category. The complexity of the coffee category is compounded by retailers creating store-specific coffee sets, which can contain hundreds of SKUs covering only 20-60 square feet of space.

?

CHALLENGE

This client faced challenges for its store-level planograms across a chain as they relied on limited pictures or PDF versions of store-level planograms. They invested in space planning resources to manually build planograms Blue Yonder Software for proper analysis around the impact of retailer decisions on their brands, categories, and market. This process would take over 300 hours of manpower and engage up to 6 analysts.

?

SOLUTION

Digitizing their Hot Coffee Planograms with AI.

Vision Group was to deploy two tools, built on its AI-driven image recognition and robust image library, called PicToPOG and PDFToPOG. These tools' objectives are to create an editable planogram from a single photo or PDF resulting in:

1.????? A significant decrease in planogram building time reducing labor and cost.

?2.??? Over 95% accuracy in identifying SKU availability and placement.

?3.??? Optimized product placement to maximize sales potential.

?

IMPLEMENTATION

Vision Group used PicToPOG and PDFToPOG to assist in capturing and converting pictures and data from a single regional grocery chain.

?

RESULT

This client was able to create 6,000 store-level, hot coffee planograms from a single regional grocery chain within an afternoon using Vision Group’s PicToPOG and PDFToPOG. These tools saved nearly 300 labor hours on building planograms and repurposed this talent for analyzing planograms and supporting a future category advisor role.

FUTURE

After successfully installing PicToPOG and PDFToPOG for hot coffee planograms, this client’s team is planning to roll out these tools for its convenience channel, which has about 100,000 stores in the US, and packaged beverages. Vision Group is ready to help this client optimize these businesses by using cutting-edge AI technology and its state-of-the-art image library.