Digitalization has confused the online-marketing approach

Digital Marketing Institutes are teaching impeccable online-marketing techniques dispensing well structured tech-lessons for the software application. What they are however, failing to achieve is the strategic approach to marketing communications in the digital space. This is resulting in flooding-content on the internet, swaying aimlessly, merely depending upon analytics to gauge the target achievements.

The segment is already running late and due to the content-chaos has led the consumer base confused with the oversupply of exposure. Lack of quality, authenticity and planned communication is adding to this mess by the second. Having said that, in simple terms, I am trying to state here that blogging, content, google ads, etc. have all got muffled up and will soon begin to collapse at the consumer end, failing to achieve desired outcomes. High analytical skills, strategic approach to communication management and a well-planned way forward are the key drivers that can pull back a breather to this suffocating arena ‘overstuffed’ with content.

By using the term ‘Strategy’, I mean ‘Strategy’ precisely! …And thankfully for it I would quote my strategy guru-Drona Nitin Thakur here, 2 decades ago he corrected me – “it’s Strategy & Planning Meenal, not the other way!” Lesson went a long way, I the Eklavya, continued learning. And here I am, my strategy is well in place, all planned to meet the future that’s here – Now!

If the concern can be addressed in time, I can confidently say that communication industry will be the most thriving industry in a decade from now… Because there will be dearth of humanistic-sensitivity to connect with! Do remember, AI has already floated.