The DIGITAL WORLD - To Digital or Not To Digital!
Colin Thompson
Managing Partner Cavendish/Author/International Speaker/Mentor/Partner
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To Digital or Not To Digital
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One of the key questions on the minds of print owners and executives is not only, “Where is business?”, or “How do I find a great print sales person?”; but also, “Should I go digital print or not?”. Many of these printers, even those under 5 million in sales volume, have already adopted computer-to-plate. They have moved beyond the desktop to formalise their digital workflows
So now comes the next question, “Should digital printing be added to these workflows?” For many printers, the answer is no ! At least not the top-of-the-line digital printing solutions
Printers are simply not familiar with this essential element of the digital printing process, and it is doubtful that a majority of printers will be able to develop their own internal resources to successfully provide this service.
This is not to say that smaller solutions cannot be appropriate. These solutions include lower volume copiers and printers from Xerox, Canon, Hitachi, Ricoh, and others. These toner solutions will provide print providers of any size sales volumes with the opportunity to provide the broad range of print volume requirements for a customer's print needs, from short-run versioning to the upper limits of current traditional offset press equipment. This will be important as tomorrow's print buyers, like today's, continue to reduce the number of printers they see and use.
Digital Workflows Drive Digital Print
There is no doubt that most printers of all sizes (most quick printers have offered digital toner capabilities for years) will be forced into adding digital printing to their digital workflows. This is especially true as alternate communication mediums brought pages away from print, causing print budgets to decline, and requiring shorter run lengths. In addition, as major corporations and specific vertical industries switch from conventional or digital printing, they gain control of how they can make best use of their database information. As this happens, their current printers serving traditional offset needs will see their volumes decline--specially as their limited budgets are utilized on higher-priced digital printing and data development. And this drives a question.
Do You or Do You Not?
Selecting the technology to purchase is relatively easy, compared to major shifts required in organisation and administration of the digital organisation, marketing and sales.
“Do You or Do You Not” will not be simple. Selecting the technology to purchase is relatively easy, compared to major shifts required in organisation and administration of the digital organisation, marketing and sales. Some of these changes (to be covered in depth in future articles) include:
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The bottom line is the transition from traditional offset for the average printer, no matter their size, will be both time consuming, expensive, and difficult. At the same time, for long term survival, most commercial printers will have to create a strategic approach
GAZING INTO THE FUTURE OF DIGITAL GLOBALISATION
If only we had a magical mirror to gaze into to see what the future holds for the global printing industry. Unfortunately, magic mirrors are found only in fairy tales. Please take on board this excellent publication for your success;
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`To Be Successful in a Thriving Global Digital Economy`
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“Anything in life is possible as long as you have the passion to be successful”
-????? Colin Thompson
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Have you planned your successful future?
Sharing successful information from many sources for your success.
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