THE DIGITAL WEEKLY ROUND-UP 28.02

From?the?Digital?Team x

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???THE?TOP?DIGITAL?NEWS OF?THE?WEEK:???

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• Duolingo’s TikTok mastermind on its ‘unhinged’ social strategy and killing its mascot?https://www.thedrum.com/news/2025/02/25/duolingo-s-tiktok-mastermind-its-unhinged-social-strategy-and-killing-its-mascot
• 75% of kids ask their parents to buy something after seeing it in an ad on YouTubehttps://www.tubefilter.com/2025/02/25/children-purchase-intent-youtube-video-study-gen-alpha/
• YouTube starts looking more and more like Netflix as they double down on subscriptions?https://sherwood.news/tech/youtube-wants-to-look-little-more-like-netflix-feels-the-same/
• How does the algorithm weight watch time??https://www.threads.net/@mattnavarra/post/DGgSx8sKhBl

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???THE?BEST THINGS WE’VE SEEN ON SOCIAL THIS WEEK:???

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• It’s OFFICIAL, Takis Blue Heat has Landed!?????https://www.instagram.com/takisgb/
• Peppa Pig pregnancy announcement????https://www.youtube.com/watch?v=Nh9UL2Va-28
• The personality hire warming up the client before the meeting???https://vm.tiktok.com/ZNdJH4J3B/

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???THE?WORST THINGS WE’VE SEEN ON SOCIAL THIS WEEK:???

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• The trailer for Shrek 5 has landed… and people aren’t happy?A change in animation has upset fans?https://www.bbc.co.uk/news/articles/cgkmmkyrl0vo
• The drama continues for Alabama Barker and Bhad Bhabie?The feud taking over our socials?https://www.tiktok.com/@newswithnat/video/7475051595135290646?_t=ZM-8uIUMK2gq2R&_r=1
• Trump shares bizarre AI video of a reimagined Gaza?The video shows golden balloons with Trump's face on them, golden statues of the president and AI images of him and Benjamin Netanyahu lounging in the beach.?https://news.sky.com/video/donald-trump-posts-whats-next-for-gaza-ai-video-on-his-truth-social-platform-13317247?

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???AI,??WHAT’S?THE?SCORE????

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• What if the UK media campaign to make AI fair hinders creativity in the long run??https://www.thedrum.com/opinion/2025/02/25/what-if-the-uk-media-campaign-make-ai-fair-hinders-creativity-the-long-run