Digital vs human: getting the right balance in CX

If you already know a little bit about us, you’ll know just how much importance we place on the people side of customer services. We love (and use) technology and its convenience, speed and 24/7 availability, but it can never fully replace the value of human connections, interactions and empathy. We firmly believe in the human experience, not just when it comes to CX, but in the way we operate too.

So that’s the main focus of our newsletter this month. We’ve picked out a few recent blogs that celebrate the people side of things, plus an exciting new tool to help you find out your digital to human ratio in CX – and help you to rebalance.

Hope you find it interesting.

Ben Jones

Chief Commercial Officer | Sigma Connected

Celebrating the human experience

How human is your CX?

Does your business favour the digital experience over the human one? Find out now by taking the test.

Our partnership with Shadow Careers

We’ve been working with Shadow Careers, a job creation initiative in South Africa, since 2020. Our CEO, Gary Gilburd , and CEO of Shadow Careers , Franco Cotumaccio , discuss the difference our partnership is making on people’s lives and futures. Watch the video now.

Customer service in telecoms

Humanity has made huge leaps in what we can do with technology, Rob Sawle discusses how better connections create better customer service.

• Sigma Connected appoints Lesley Avinou to lead client partnerships globally. Read More.
• The Traveller Movement charity receives ￡1,000 Sigma Connected donation. Read more.

We can help you help your customers

Making sure your customer service is as good as it can be is hard. We offer high-quality, flexible, outsourced customer support solutions that help you to help customers when they need it, and in the way they need it. We’ll work with your business to create a customer experience strategy that implements a powerful and empathetic human experience.

Want to find out more? Get in touch now.