Digital value

  “   Digitizing the most important customer experiences at scale and at speed—in a consistent way, with consistent resources, to produce consistent results. “

Almost all organisation need to adopt the strategy & believe by adopting the strategy they transform much of the rest of their own organizations, from product and process design through to technology and culture.

But many organisation fail to understand the digital version in the view of the customer. Digital version doesn’t mean “Search, download, digital copy etc “ all at one place rather  they must re-imagine and digitize entire “customer journeys.” 

Customers lead the Way

Brands need to perform and prove their worth through actions and delivering extraordinary experiences. Therefore some of the brand design the processes from beginning-to-end in such a manner that customers experience in getting the product or service they need, across whichever channels they choose with ease & excellent journey experience.

Some of the simple ways we all can follow to improve our Digital strategy:

1. Tech Transformation

        Companies must resist two temptations.

• Digitize front-end framework, authentication components & interface layer, which allowed for back-end services developed during later journeys to be connected easily once they were ready.
• Mobile-channel IT

It is also worthy to point out that Google released its new search    algorithm on April 22, which ranks mobile-friendly websites higher in searches. Digital eyeballs coming through mobile devices, so delivering a mobile-friendly experience plays a vital role. 

2. Simple Engagement

Attract and keep customers, J keep your engagement simple and make certain that it adds value. Better yet, monitor what your customers are doing and talking about and be there to engage with them when they are ready. Considering social media plug-ins that allows visitors to login via Twitter, Facebook, Google+ or other social media account rather than creating an entirely new account plays a good role. 

3. Build talent—Digital ‘factory’

 For the cultural change to last, the organization will need to change how it works. This includes acquiring digitally oriented talent and developing their capabilities. It also includes rethinking and streamlining governance, management, and budgeting processes so that the organization can move quickly and innovate.

4. Track it all the way

Measuring the impact of a digitization effort is essential to ensure it achieves the dramatic business results that are usually possible. Yet traditional measures of performance will only go so far in supporting the new culture and work habits.

5. All Together + Intuition 

Putting all together with the support of cross functional teams, leading to redesign the various processes to enhance the customer journey in better & effortless manner.

Intuition plays a vital role, leaders drive the business through the strong believe in the plan & the continuous effort. With the strong intuition drive the talent within the organisation.

       There are many more & innovative ways to engage the customers & formulate a win-win situation.

Please share your views to add more points valuable to all of us.