Digital twins - What on earth has that go to do with me, my company and our growth agenda?
Timothy "Tim" Hughes æ姆·休斯 L.ISP
Should have Played Quidditch for England
In this?article?by?Gartner, they talk about?"digital twins"?but it all?seems very far away?and with?little or no impact on us a business leaders.?What on earth has it go to do with day-to-day workings of finding leads and?meetings, having?conversations?with prospects, sending out proposals and closing business?
I think?most people will think the term "digital twin" has nothing to do with the day-to-day of running a business.
I'm sorry but it does,
I'm not going to quote?Gartner's?definition of a?"digital twin"?as it's full of?jargon.
Let's dive in and understand what a digital twin is
If you think about us in the physical world, there is us, feeding that?cat?or walking the?dog.?But as soon as?we step onto say?Linkedin,?Twitter?or?TikTok?we are in the digital world.??Social media is a conduit from the physical to the digital world.
That means your?Linkedin?profile, which is on digital, is your "digital twin".?And just as much you want people to know who you are, that you are knowledgeable, trustworthy and somebody people should place business with ..... in the physical world.
The same can be applied to your?Linkedin?profile, which is you in the digital world and is your "digital twin".
领英推è
But what sort of return can I get on social selling?
One of our clients has obtained?a 10,000:1?ROI?with their social selling project.
Just think, if you give me $1 I give you $10,000, that should be a business case enough for you to grasp that understanding your digital twin is critical for the future of your business in terms of market share, growth and competitive advantage.?
Want to know more about?social selling,?check out my new book
In this brand new edition, I have updated all the text, I have also got?15 practitioners, so?people who are doing this already?to explain how they are get (practical)?business benefit. From the?CEO?that has been running a digital business for over 18 months?to?sales?leaders?who use social selling every day.?
Articles on how these business have and are implementing digital, from?Mercer,?Telstra Purple,?Ring Central,?Cyberhawk,?Namos,?Ericsson,?Crux Consulting,?DLA Ignite?and more.