Digital Twining of product and customer tokens - A new way of brand engagement and building community

Physical merchandise can be twinned with digital counterparts as NFTs. These NFT digital twins incorporates all relevant data and any unique traits that make the linkage between digital twin and their physical indisputable.

The NFTs, so linked to physical products, become tradeable digital certificates to certify the authenticity and ownership of physical branded objects.

NFT digital twins can also programmed to unlock relevant after-sales services, special privileges and incremental holder-only benefits. It can be linked to customer transactions to unlock certain additional product features to the owner’s right to access exclusive content and experiences.

When NFT digital twins are combined warranty data, service records etc. to automate customer care and optimize the overall customer experience, new form of CRM can be formulated.

Brands can use NFTs digital twins to uniquely identify and engage with individual customers. The NFTs act serve as a digital brand passport for customers. The data incorporated from a customer’s lifecycle with a particular brand across both digital and physical touchpoints be used by brands identify fans, determine their track record of brand allegiance and to built community.

Brands can combine metadata within the NFT customer digital twin with web3 wallets to create more holistic view of behavioral and affinity profile of the customers. The wallets maintain a perfect record of their owners’ on-chain activities, transactions and assets. It represent web3 identify of a user. It also provides actionable insights for brands to deliver relevant, timely messaging and personalized experiences towards a customer.

Marketing leaders can interconnect product and customer NFT digital twins to engage customers and drive brand?loyalty?in highly personalized, effective and innovative ways. To interconnect and synchronize product and customer tokens, brands can issue dynamic NFTs (dNFTs). Dynamic NFTs are emerging NFT standard (ERC721K) that can change some of its inherent properties based on external conditions or real-time data inputs. The changes are added to the dNFTs and the embedded smart contracts that govern these updates can unlock new traits, features or utility at either product or customer level. Dynamic NFTs (with product and customer data) stores the latest state of customer lifecycle and it can dynamically navigate the customer experience and engagement to drive brand loyalty.

Digital twining of products and customers along with dNFTs can open new of marketing and community engagement for brands.