Digital Trends - Stay on top of the latest and greatest

Today, everything is going digital and technology is taking the lead. - Entertainment, travel, tourism, health, real estate, banking and even currencies. This is, however, understandable.

As consumer journeys become increasingly digital, today’s marketers have to serve a better informed public that is price sensitive, values user experience, and faster actions than ever before.

With everything turning to digital, it means companies are also jumping online to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends.

In North America, 89% of the population is online.

In Middle East, 66.5% of the population is online.

In India, 72% of the population is online.

Go with the leading digital marketing trends in 2019

1. Interactive Chatbots - Combines the use of text, voice and messaging to converse directly with consumers. Example: Facebook Messenger and WhatsApp

2. Voice Search - The use of voice search and voice commands is increasing day by day. Voice assistants are empowering mobile users to access information online and do certain tasks like never before.

3. Integrating AI And Blockchain Technologies - Technology has allowed marketers to track where their ads are placed and ensure that real consumers, rather than automated bots, are clicking on their ads. This makes customer engagement data more reliable and makes sure brands’ marketing assets are not being put to waste.

Consumers can also benefit from the transparent nature of blockchain technology, as it gives them more control over how their personal data should be used by advertisers.

4. Influencer Marketing - Potential customers are more likely to believe a real person over an advertisement about how good a certain product or brand is. This is where influencers come in. While influencer marketing can be very effective, it may also be costly.

5. Marketing automation and email marketing - This is also a everlasting feature in digital marketing, it's effective for both B2C and B2B marketing.

6. Data analysis - By analyzing data about customers, you could set your marketing campaign.