Digital Trends Report - July 2024
GOPA Com.'s July digital trends report is out! Stay informed in the digital landscape and discover the top digital trends that have shaped the industry over the past month.
Google Adds Enhanced Product Discovery Options, Powered by AI
Google is enhancing Search with new AI-powered features, integrating its Gemini models to provide a better user experience.
These updates aim to keep users on Google, countering the rising use of AI chatbots like ChatGPT for discovery. Key additions include Google Lens search for desktop Chrome, AI-powered product comparison pages, and conversational queries for browsing history.
LinkedIn Adds Verification for Company Pages
LinkedIn is introducing company page verification, adding a gray verification tick for approved pages to establish trust and authenticity.
This badge confirms that the company has passed LinkedIn’s identity checks based on data accuracy, active admin presence, and compliance with policies. However, verification is done at LinkedIn’s discretion, and companies cannot apply for it directly.
Meta Switches AI Labels From ‘Made With AI’ to ‘AI Info’ Tag
Meta is tweaking its "Made with AI" labels to "AI Info" to reduce confusion and backlash from users who only use minor AI tools for retouching.
This change aims to provide clearer context on how AI was utilized in creating an image, addressing concerns from artists and photographers. This update reflects the evolving landscape of AI and its impact on determining the authenticity of digital content.
X Shares Insights Into Olympics Engagement
Despite reports of limited growth, X is highlighting record-high engagement numbers for the Olympics to attract more advertising partners.
The platform's revenue has declined around 50% year-over-year, making the Olympics a critical opportunity to revitalize its ad business. X has launched a “Portal to Paris” activation to centralize Olympics trends and clips, aiming to drive dedicated engagement and ad placements.
5 Best brands on Pinterest to learn from
Pinterest's growing popularity offers a significant opportunity for marketers to integrate it into their 2024 strategies.
Brands like Not On The High Street, Sephora, Headspace, Affirm, and The New York Times are successfully using Pinterest for product promotion, audience engagement, and brand awareness. By employing tactics such as keyword targeting, optimized product feeds, and high-impact video, businesses can drive substantial results and conversions on the platform.