Digital Trends

For optimized reach and engagement, it’s important for businesses to adapt their digital marketing in response to current trends. I’m not talking about blindly jumping on a bandwagon here. Rather, businesses should pay attention to what the market demands and make it work for their company.  

Connecting with your intended audience through authentic, engaging content serves your business best in the long run because you can strategically adopt some of the most intuitive and interesting digital trends, both people- and technology-based. 

With the recent downturn in face-to-face interaction, livestreaming video content has seen a significant increase in popularity. People are craving connection and seeking it out on a variety of digital platforms. Most of us have been invited to a Zoom happy hour or game night by now, and smart businesses are tapping into this wide-reaching digital opportunity as well. Short-form videos posted via Instagram, Facebook Live, or even TikTok are all great ways to showcase your business’ personality and prove your relevancy in 2021’s digital climate. Social media is here to stay, so use it to reach potential clients where they are already spending their screen time. 

The average consumer of digital content gets more savvy by the day—and that’s a good thing! People are inundated with so much information in their newsfeeds that a cookie-cutter approach to your digital marketing simply won’t cut it. Authenticity, though, doesn’t happen by accident. 

Own what you are passionate about and infuse that into every aspect of your digital marketing strategy. People increasingly want to do business with organizations that match their personal set of values. Each component of your digital presence serves as an opportunity to build a foundation of trust with your client base. Be loud and proud about your sustainability endeavors, inclusive practices, and development of your team members as individuals, and like-minded clients will go out of their way to do business with you. 

Taking advantage of recent developments in machine learning can also help you stand out in a highly competitive digital landscape. While the term “artificial intelligence” can conjure up images of rogue Terminators or a storyline from Black Mirror, it’s not nearly as sinister as Hollywood might have you believe.  

Leaning on Google’s ability to tailor portions of your ad based on a prospective client’s search terms boosts the efficacy of your existing SEO to better direct traffic to your full portfolio of digital content. Natural Language Generation (NLG) software allows for rapid synthesis of raw data into an end-user-friendly written form. NLG can be as simple as a mail merge in a word processing document or as involved as a program that functions as a digital brainstorming assistant for your team. Machine learning is about working smarter, not harder, to take charge of marketing and content writing endeavors. 

No matter what digital marketing avenue you choose for 2021 and beyond, trends like these can’t be ignored. Staying on top of your organization’s approach to digital marketing can seem like a daunting task, but that’s where we come in! True North Technologies is committed to leveraging our collective expertise in both trending and tried-and-true digital marketing strategies to best serve your business.