Digital Transformation Strategy Masterclass in India

Executive Summary of this Digital Transformation Strategy Masterclass in India

The emergence of new technologies, marketing automation tools, and widespread usage and growth of digital media have totally transformed the consumer’s media consumption habits and business landscape. A number of disruptive startups are becoming unicorns and the larger businesses are going bankrupt. We have seen a wave of disruption changing the names in list of Fortune 100 companies. The Technology Platform based companies have taken up the top 10 space in the world’s rankings leaving behind banking, telecom, and Oil sector companies.

Business and Digital Transformation is a continuous journey for any organization to stay relevant and competitive. For the long run survival of any organization, they have to continuously transform products & services, customer experience, manpower, business models and culture, etc. Hence we need to be aware of Digital Transformation and how it can help.

Organizations are at a crossroads nowadays as a number of nimble and agile startups are starting every day and making some of the traditional products or business models redundant and posing a serious survival threat to traditional companies.

The introduction of this Digital Transformation Strategy Masterclass program is going to be a unique asset for anybody and everybody aspiring to bring change in the organization by providing a scientific framework-based approach to the successful initiation and implementation of digital transformation. The program will be delivered by 25+ years experienced digital marketing industry veteran and visiting professor and faculty in Digital strategy, Innovation Management and Emerging Digital Technologies, Mr. Ajay Chhabra.

Why are Big Five Consulting Firms unable to crack the Digital Transformation Code?

Another important and note-worthy trend is that world-over hundreds of digital transformation programs started by the big five consulting companies for CXOs and board members are facing failures, delays, cost overruns and failing to bring in the desired change. Large consulting companies generally recommend or try to fit in software product-based solutions with large implementation cycles in the name of digital transformation. You will be surprised to know that more than 85% of Digital Transformation projects have failed to achieve the desired results due to lack of an innovation Framework based approach. Refer to this video lecture by Prof. Ajay Chhabra

Introduction of a new 12E 75C Digital Transformation Framework by Ajay Chhabra

New Digital Transformation Framework:

To help overcome the business challenges, the trainer has invented 12E 75C Framework of Digital Transformation which covers a 360-degree perspective of change management. This program will try to provide adequate knowledge of the changing media and technology landscape which is important for decision-makers and will be helpful to traditional marketing professionals who want to transform their careers into digital marketing and longing for skill upgradation and growth within their own company.

Who will benefit from this Digital Transformation Strategy Masterclass program:

The audience of this program is CXOs, Business Unit CEOs, P&L & Function Heads, Business Transformation team members, Innovation and Strategy Experts, Board members etc.

Digital Transformation Masterclass Program Outline and Structure:

This Digital Transformation Masterclass is proposed to be 30 Hours Online Class or a 3-days residential masterclass with 70% fixed and 30% customized content, depending upon the participants' learning objectives. The program will be delivered by Mr. Ajay Chhabra - Senior Digital Media Trainer and Digital Transformation Consultant and he is well versed in the subject from an academic and industry know-how point of view. He is also authoring a book on Digital Transformation. The Digital Transformation Masterclass will also involve hands-on exercises on new ideas generation after understanding the current business challenges of the brand. ?

Program Outline - Digital Transformation Strategy Masterclass (1 to 2 Hours Each)

●?????? Current context in the field of Digital Transformation – Imperatives of Digitization, digitalization, and Digital Transformation.

●?????? New economic order and how to be disruption-proof in Fast moving Digital business world?

●?????? What has changed and why change is needed and what all can be changed in Business?

●?????? Digital Transformation Introduction and Overview

●?????? Digital Transformation Readiness Assessment Survey?

●?????? Digital Product Business Models & Digital Strategy Frameworks

●?????? Case studies of Success and Failures of Digital Transformation?

●?????? Participants Organizations Business Challenges & Objectives Identification

●?????? Introduction to the 12E 75C Framework of Digital Transformation

●?????? Major Elements of Digital Transformation beyond Technology

●?????? What are the Critical Success Factors of Digital Transformation Projects?

●?????? How to identify future segments, industries and business opportunities>

●?????? How to nurture Leadership Mindset, Innovations, Speed & completion focus?

●?????? Introduction & Application of new emerging technologies to the brand’s business challenges

• Artificial Intelligence
• Machine Learning
• Robotics Process Automation
• Internet of Things
• Big Data, Analytics and cloud computing
• Blockchain?

●?????? Becoming a Growth Engine with the help of new-age pricing and client engagement models

●?????? How to improve customer experience through Omni-Channel Marketing and differentiate by providing 360-degree support to connected consumers? ?

●?????? How to Innovate and Generate New Ideas??

●?????? How to engage existing employees in the process of transformation?

●?????? How to assess and bring in a sea shift in the leadership mindset?

●?????? How to be a Digital-First organization and how to attract, hire and motivate Generation Z employees?

●?????? Participants’ perspective of new ideas for transforming their organization and Trainers’ perspective of new ideas with respect to Participants’ company’s business challenges?

●?????? Digital Transformation Process of budgeting, Team setup, Implementation and Governance

●?????? Program Wrap-Up & plan of action for the next six months

Business and Digital Transformation is a continuous journey for any organization to stay relevant and competitive. For the long run survival of any organization, they have to continuously transform products & services, customer experience, manpower, business models and culture, etc. Hence we need to be aware of Digital Transformation and how it can help.

Digital Transformation Strategy Masterclass Course Audience:

The audience of this program is CXOs, Business Unit CEOs, P&L & Function Heads, Business Transformation team members, Innovation and Strategy Experts, Board members etc. of mid to large Indian companies and multinationals and funded startup companies

Digital Transformation Strategy Masterclass Benefits:

●?????? Participants will be able to use digital strategy models and digital transformation frameworks for building a digital transformation strategy

●?????? Participants will be able to perform well in case of ongoing Digital transformation / Business Transformation process or be able to initiate and lead the digital transformation process within their companies and business units

●?????? The participants will be able to get unbiased feedback & alternative proposed solutions to their own organizations’ business challenges by presenting their own case study and learning from the feedback of peers and industry

●?????? The participants upon completion of the program will be able to steer the transformation of their units and organization?

●?????? The participant would be able to evaluate & scrutiny digital media & technology trends,

●?????? Participants will get hands-on experience of generating new innovative ideas

●?????? This will be helpful in their day-to-day working with strategy, consulting, transformation and new-age digital marketing agencies, consultants and vendors and monitor their work and get more output.

●?????? The participants will be more professionally trained to be future-ready and disruption proof

Digital Transformation Strategy Masterclass Trainer's Profile and Introduction to Ajay Chhabra - Digital Transformation Strategy Masterclass Trainer in India

Ajay Chhabra has over two decades of Industry experience, post his Master's in International Business from Kurukshetra University way back in 1997. Out of these, he has experience of 19 years in the field of digital marketing & emerging technologies domain.

He has been engaged in the global literature review, Research, and book writing project in the field of Digital Transformation since 2017. He has conducted research and studied a number of Successful Digital Transformation projects worldwide and hence invented a new Framework on Digital Transformation Known as the 12E 75C Framework of Digital Transformation.?

Global Digital Agencies Work Experience: ?

a) Ogilvy & Mather (WPP Group) – 2007 to 2009 b) MRM Worldwide (IPG Group) – 2009 to 2011 c) Bruce Clay India (Country Head) – 2020 to 2021

Client Side Experience:

a) Wipro General Electric Healthcare India (Global Digital Media & Content Engagement Manager for GE Healthcare's Global Marketing and Communications team at Wisconsin, USA) b) Zhejiang Haers Vacuum Containers, China (All India Marketing Head in consultant role) c) Botworx.ai (Amplify.ai ) Silicon Valley Funded Startup as (India Sales and Marketing Head)

Awards Won:

a) Ogilvy - Best Client Campaign Award b) GE - Multiple times Above & beyond awards c) General Electric Healthcare India CEO Award d) Featured in CIO Magazine e) Interviewed by ET Now TV (Business Channel) on my speech on the Role of Chief Digital Officer f) World's top 50 best digital marketing professional award by World Brand Congress

Clients Serviced:

OPPO Mobiles, The Hindustan Times, Motorola, Coca Cola (Limca brand), Business Octane, General Motors, General Electric, Reebok, IMT Ghaziabad, BenQ, Franchise India, Microsoft, BPL Healthcare, Apollo Cradle, JBM Group, Sharp Electronics, Yashoda Hospital, ICICI Lombard, Apollo Fertility, Care4Parents Mobile App, EW Nutrition Germany

Training & Workshops Delivered:

Flame University Pune (20+ batches of Digital Marketing, Digital Strategy, Emerging Technologies, Digital Marketing & Communications, Innovation Mangement to PG & UG Students as visiting professor), Mittal School of Business, LPU, Citi Bank Singapore (Digital Transformation), Merck Pharma (Healthcare Digital Transformation), General Electric (multi country / topics), PepsiCo (Full Day Digital Marketing Master class), GoodYear (Digital Marketing Introduction for Senior sales and marketing leaders), HCL, (Importance of Digital marketing in their Internal Leadership Training Program), Punjab National Bank (Digital Transformation), Amity Global Business School, Jindal Global Business School (Artificial Intelligence), Kurukshetra University, Tata Motors (Multi City / Sessions), Marcus Evans (Rural Digital Marketing), Bird Group, MDI Gurgaon, IIT Delhi, BCIPS, FIIB, Learning Catalyst, IBS Gurgaon, BimTech (Social Media / Digital Marketing), Simplilearn (Advanced SEO) & ITS

Digital Transformation Training Programs Already Conducted by Ajay Chhabra:

• ·Punjab National Bank – Digital Transformation Overview and Introduction at their Dwarka, New Delhi Headquarters for their senior leaders in the central marketing communications division. This training session was delivered by Ajay Chhabra in association with PNB's Marcom agency.
• ·Citibank Singapore – Digital Transformation 4 Hours workshop for their global retail bankers (two batches) with Global Banks case studies and custom content presentation on The Future of Digital banking. This training session was delivered by Ajay Chhabra in association with Simplilearn.
• Merck Pharma – Healthcare Transformation for their Sales, Marketing & Business Development Professionals in India. This training session was delivered by Ajay Chhabra in association with S P Jain Institute of management studies and Research.

Keywords:

Digital, Transformation, Digital Transformation, Digital Transformation Masterclass, Change, Change Management, Disruption, Strategy, Masterclass, Strategy masterclass, Course, Training, Program, India

Contact Digital Transformation Masterclass Trainer in India:

Professor Ajay Chhabra, Professor of Practice, Woxsen School of Business, Hyderabad.

Email id: [email protected] India Mobile: 7428723334 (Pl. send WhatsApp)

View and Download Digital Transformation Masterclass Brochure (PDF):