Digital Transformation: Recent Trends and Practices

??????????? ?“THE FUTURE IS DIGITAL”

The Covid-19 Pandemic, which is probably the most devastating crisis in the world faced in the last many decades, had a far-reaching impact on the social and business environment.?Companies had to quickly innovate to sustain and thrive in their business. It is only due to tremendous development in the digital technology world, that the companies could quickly transition to different ways of work and sustain their business.

This made me introspect and examine the Digital transformation trends & practices and emerging opportunities & challenges in front of us. The emergence of digital transformation has made every aspect of business very simple and easy to connect with people all over the globe due to its unprecedented speed and global accessibility.

The fast-paced technology is making its contribution almost in every area and sphere. Digitalization refers to the use of digital technologies to bring forth change in business processes, strategies, and business models by providing new avenues and other opportunities. According to the current scenario, organizations & industries have a vision, of where exactly they want to go & seek various opportunities to digitize their organizational processes, strategies, operations & business models according to the demands of the dynamic, changing customer preferences and competitors ‘strategies & have a proper understanding of competitive landscape, long-term goals, and discovery driven planning (DDP).

Discovery-driven planning (DDP) always helps organizations and industries more ready and prompt to face digital challenges.

Organizations adopting this new business model to successfully survive in the present cutthroat competitive & digitally challenged environment to survive in present circumstances. Organizations need to adopt and follow a discovery-driven digital transformation approach by applying digital technology in the majority of their operations by becoming more customer friendly, by continuously interacting with them and their knowledge about the products and services, preferences, digitized operations and accordingly adopting the various business models.

Pre and post-pandemic COVID-19, the organizations and industries shifted from physical platforms to digital?platforms to fulfill their requirements and contactless, remote customer relationships, remote learning, and working from home (WFH). Organizations and industries have understood the significance of digitalization very well and have taken the initiative to undertake digital transformation to better engage and serve their people and to serve the customers’ needs to achieve competitive advantage.

Based on my introspections and studies from various sources I have come up with a book entitled ‘DIGITAL TRANSFORMATION: RECENT TRENDS AND PRACTICES’ along with the compilations and chapter contributions from many eminent professors, research scholars, and a few industry people.

For more information, you can always get a copy of my book entitled “Digital Transformation: Recent Trends and Practices” from the Amazon and Himalaya Publication websites.

Website Link -?https://www.himpub.com/BookDetail.aspx?BookId=8674

Amazon Link -?https://www.amazon.in/dp/9355967322?ref=myi_title_dp

Shortly this book would be available in the paperback edition. Currently, it is available in form of a Library edition.

This book would be very helpful for Students, Beginners, and learners who have a keen interest to know Digital Transformation and its applications in various fields.

?Dr. Meenakshi Kaushik

Professor, Dean (Research)

TIIPS GN

India.