Digital Transformation

Digital transformation means using digital technologies to create new or modify the existing business processes, culture, and customer experiences to meet the changing business and market requirements.

Consider a very basic example of digital transformation, you have now started preparing your reports in Spreadsheet or Google Sheet or to any smart applications, instead of using pen and paper for managing your business. So, by this way you have adopted digital transformation on a very basic scale.

Before looking at how and what is transforming your business, you first need to understand fundamental questions, which are:

• How did we get from paper and pencil record-keeping to world-changing businesses which are built on the back of digital technologies?
• What is digitisation, digitalisation, and digital transformation?

?Digitisation?

Traditionally businesses kept records on paper, which can be either handwritten in ledgers or typed into documents. If you want to gather or share information, you need to carry or provide physical documents such as papers-binders, xeroxes, and faxes.

Then computers went mainstream, and most of the businesses started converting all paper records to digital computer files. With digitisation, finding and sharing information became much easier.

Digitalisation?

It involves the use of digitised information to make the established ways of working simpler and more efficient. Digitalisation does not involve changing how you do business, or creating new types of businesses. It involves keeping records faster and better so that your data is instantly accessible and is not trapped in a file cabinet.

Let’s understand this by taking an example, Think of a call center, here, digitalisation changed the service forever as the executive can retrieve customer’s records easily and quickly via computer. The basic working of customer service didn’t change, only the process of finding an inquiry, or looking for the relevant data, and offering a resolution became much more efficient.

With digitalisation searching paper ledgers are now replaced by entering a few keystrokes on a computer screen or mobile device.

With time as digital technology evolved, people started generating ideas for using business technology in new ways. This is how the idea of digital transformation began to take shape. With new technologies, new things, new ways of doing them become possible.

?Digital transformation?

Digital transformation is changing the working style of business. With digital transformation, companies are taking a step back and reforming the way they do everything from internal systems to customer interactions both online and in person. They’re basically changing their process of working in a way in which they can make better decision-making, game-changing efficiencies, or get a better customer experience with more personalisation.

Digital transformation involves taking advantage of available technologies and running a business.

?What is possible with digital transformation?

The key element of digital transformation is to understand the potential of your technology which means to know how faster you can do the work which you are doing traditionally and how you can adapt business and processes to make the most of the technology investments.

Adapt your business to leverage digital transformation

Digital transformations also have reshaped how companies approach customer service. The old model of business approach was to wait for customers to come and find you, either in person or by calling on the toll-free number. But with the rise of social media, everything has been changed like advertising, marketing, and even sales and customer service. You can use social media as a chance to extend the service offerings by meeting customers on your choice of platforms.

?So, real digital transformation comes when you look at all the available technologies and see how adapting the available technology to your business can give customers a better experience. By now, we can say that digital transformation encourages businesses to reconsider everything, from traditional ideas of teams to departments to their working style.

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