Digital Transformation - Part 2 DESIGN

The 5 Stages of Digital Business - No. 2 Design

The newly appointed digital transformation lead proposes something big enough to get attention, yet small enough to succeed. They create one or more prototypes of something that will have an impact on a product or channel by playing with technologies such as sensors, location awareness, advanced analytics and mobility. The prototype involves a product with a business model or industry vision supporting it. The business creates a team that innovate rapidly around the new digital offering. The organisation is building confidence in its ability to respond to technology disruptions.

Example: Goldcorp has outfitted its mine in Northern Quebec with Internet of Things (IoT) technologies that track people and assets, and monitor ventilation. Machines are monitored for optimal use and can self-call for maintenance. The ventilation self-adjusts based on the location of people and machines to provide optimal conditions and save the mine a potential $1.5 million to $2.5 million per year in energy costs (see "Fifty Examples of Digital Business: A CIO and CEO Resource" ).

Recommended Reading:

"Draw on Four Social Science Disciplines to Design Digital Business"