Digital Transformation - Part 1 AMBITION

The 5 Stages of Digital Business – No. 1 Ambition

An individual with a digital vision educates, instigates and provokes peers to generate interest and excitement in digital business. The leader of the business appoints them to launch a company wide initiative. They start to investigate the possibilities by envisioning a scenario of the future, such as a business moment.

“A business moment is a moment in time, where people, business and internet-enabled things work together to solve a problem or create value.”

The business leader realises they need an enterprise strategy to address how digital technologies will influence the business model and a roadmap to ensure the business grows and stays relevant.

Example: Suppose a shipment of parts for a construction site is delayed at Calais due to French industrial action. The shipping container detects the delay and communicates with the construction site project management system and the project manager, and makes recommendations on what needs to be done to keep the project on schedule.

Recommended Reading:

"Toolkit: Use Business Moments to Identify Hidden Value Opportunities for Your Enterprise"

"Industry Visions for Digital Business Set the Terms of Competition"