Digital transformation

Digital transformation

Kanika Bhatia Kanika Bhatia

Kanika Bhatia

Digital Content and Strategy | Personalisation | Digital Sales Experience | Digital Innovation

发布日期: 2016年4月5日
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Digital transformation – the term is becoming more and more common each passing day! It’s hitting every industry. Every organisation is transforming digitally, but is it also transforming its processes and activities that are equally important?

Digital transformation does not mean only improving your customer experience. It also means realising opportunities in improving your business model, productivity and stakeholder engagement.

Jason Borg

C/UX Behavioural Data Analysis & Digital Analytics | SEO/CRO | NLP/ML Enthusiast

8 年

Well written Kanika Bhatia. i also think it means searching for and plugging holes and fixing deficiencies in your presence and footprint- technical, content, etc. Often these deficiencies and holes can cost more than paying for opportunities to move a business forward.

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