Digital transformation
Kanika Bhatia
Digital Content and Strategy | Personalisation | Digital Sales Experience | Digital Innovation
Digital transformation – the term is becoming more and more common each passing day! It’s hitting every industry. Every organisation is transforming digitally, but is it also transforming its processes and activities that are equally important?
Digital transformation does not mean only improving your customer experience. It also means realising opportunities in improving your business model, productivity and stakeholder engagement.
C/UX Behavioural Data Analysis & Digital Analytics | SEO/CRO | NLP/ML Enthusiast
8 年Well written Kanika Bhatia. i also think it means searching for and plugging holes and fixing deficiencies in your presence and footprint- technical, content, etc. Often these deficiencies and holes can cost more than paying for opportunities to move a business forward.