Digital Transformation: The impact of implementing B2B e-commerce at Nestlé Latam driving digitalization
Marcio Roberto de Andrade
Senior Product Manager @Disney driving digital products excellence
Nestlé Latam's journey toward digital transformation has been accelerated by a B2B e-commerce platform that empowers small and medium-sized businesses, offering efficient and profitable solutions for our clients across various markets. ?
Until mid-2023, some Latin countries had no e-commerce presence, and this project came to change that landscape.?
We’ve successfully implemented in 8 countries with speed and efficiency! The digital transformation of this solution in Brazil, Ecuador, Mexico, Argentina, Colombia, Peru, Chile, and the Dominican Republic within one year was a milestone for us. With a focus on well-defined processes and a fantastic team, we achieved this level. ?
?? Impressive results:?
???Brazil: Delivered in 8 months? ?
????Ecuador: Delivered in half the time, completed in 4 months? ?
????Mexico, Argentina, Colombia, Peru, Chile, and the Dominican Republic: even faster than Ecuador, completed in 3 months? ?
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This speed of implementation, without sacrificing quality, highlights our commitment to an agile and efficient transformation.?
?Tangible benefits for the markets:?
????Tailored integration for each local operation? ?
?????Real-time monitoring of sales and performance? ?
?????Unified support across all digital channels? ?
?????Full data reliability with end-to-end tracking? ?
With agile processes and robust support, we are connecting businesses and transforming them into results.?
#DigitalTransformation #Leadership #Innovation #Acceleration #NestléLatam #B2BEcommerce #Agility #Efficiency #ITInnovation?
Absolutely! Implementing B2B e-commerce can truly propel digital transformation. What we find effective is leveraging data-driven insights to streamline customer journeys—it's a game changer! What strategies have you found most successful in your digital initiatives?