Digital Transformation in Health Insurance
We all know how important health insurance has become in today’s time, as it covers all medical and surgical expenses for an individual. Recently, it’s been found that some of the health industry's greatest institutions have been suffering losses because of the healthy competition they are facing from the tech-friendly, customer-first alternatives. Companies are now switching to digital mode, and the designs of their digital products are also evolving.
In this article, we will be discussing six design trends that every health insurance website should have.
- Variety of colours: The old-school health insurance websites use traditional blue and green colours for their design. Health insurance websites should try out some new modern colours and opt for more attractive and usable designs. The colour should be able to describe the theme of the website.
- Diverse Images: Companies can make their website more attractive and realistic by selecting good-quality images that reflect the wide range of people who use their products.
- Geometric Shapes: Some companies are now opting for different geometric shapes to display information, which gives their site and brand some originality.
- Customer-Centric Content: With increasing competitors in the market, Companies need to provide high-quality content, which explains clearly why one should buy health insurance from them.
- Lack of customer reviews: Most companies today lack the confidence to show off their customer reviews. By showing customer reviews, they can increase their transparency.
- Price Transparency: While website content and FAQs give some information about the pricing. The companies should provide a detailed breakdown of the prices of the insurance to give the customers a fair idea of how much it will actually cost.
