Digital Transformation: The Forgotten Employees
Dr. Rajesh Verma, Ph.D
Sr. Dean at Mittal School of Business (ACBSP USA Accredited; NIRF Ranked), Lovely Professional University I Wiley Certified Design Thinking Practitioner
Technology ‘empowers’ or ‘overpowers’ employees? The answer lies in the organizations’ plan of using technology.
No doubt technology is a great facilitator and technologists do claim that it has made life & work simpler but on other hand there is an intense discussion going around in industry circles on digital detox - how a person voluntarily refrains from using technology to de-stress himself.
Which perspective to trust? There is no straight answer to this question but if the “internal stakeholder-employee” component is made central to tech-led transformation, it can help keep employees happy leading to higher productivity and organization growth.?
Technology is disrupting almost anything coming in its way and in this light businesses need to evolve and make use of technology to sustain themselves & grow. The need to re-engineer the workplace processes has never been greater as businesses in this digital era are trying to navigate the technology onslaught. Digital transformation has now become an obsession with businesses, but in name of digital transformation or simply in name of using technology, I see a big disconnect between those designing digital processes/service and those that will use them. In this case user is employee who will use the tech-based processes for achieving the goals of the organizations they are working for.?
When internal customers 'The employees' are forgotten or are not made part of this digital transformation, the transformation is bound to become a roadblock rather than catalyst for growth. One of the major reasons to embark upon?digital transformation journey is to boost employee productivity but if not implemented with right intent, the technology slows down business processes as opposed to speeding them up and it can end up being extremely costly for the organization and extremely stressful for employees leading to their burnout an in-turn reduction in their productivity.
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Even today, in many organizations, technology led initiatives are planned and even executed in silos, without inputs from the users. When users are ignored, the few so-called transformational leaders or even the coders make decisions with an incomplete understanding of the user requirements. This leads to a tug of war between the designers of the digital process and the users - that no one truly wins but organization for sure is at loss.
A digital transformation for transformation’s sake only won’t be effective. It must be tightly tied to vision laid down for digitization and the strategy laid down to achieve the vision. Advanced technology, combined with comprehensive vision, can truly transform a workplace. Some measure that organization can undertake to ensure success of technology-led initiatives:
Organization will fail if they try digitalization or use of technology without a true vision of what they are trying to achieve. Successful digital transformation strategy starts with humans - technology comes later.?
Sales Professional
2 年Superbly articulated Rajesh. I completely agree with you on the fact that technology creating more nuances than gain, on the basis of basics not been thoroughly visited.
Expert in Business Analytics, Digital Marketing, Research Methodology, Alumni Relations
2 年Very true Sir. Due to overuse of technology rather than competiting with each other (which is required for a positive change) we have just started competing with Machines which mostly hv negative impact on one's productivity. Technology is OK Till it act as a facilitator but once it start giving stress to employees, it should b stopped and replanned.
Professor & Research Coordinator,Mittal School of Business(ACBSP; NIRF Ranked;NBA Accredited),Lovely Professional University ll Speaker ll Research ll Consultancy ll Business Analytics ll Life Skill Trainer ll Artist ll
2 年??....Insightful piece of content
HR & IR Consultant and Leadership Coach.Trainer & HR TECH (Keka) Business Partner & HR Blog Writer
2 年Human Touch is very critical for the success of an Organisation.Employee Experience is possible thru technology but the EE is best thru human touch only..
Associate Professor,NLP Practioner,Certified Posh trainer ,Life coach, Mindfulness coach
2 年Success of any strategy whether digital or non digital is relative ....but yes whether strategy is successful or failure wholesome responsible person is human only.... But today in this digital world we all became so mechanical,that we are unable to differentiate between these overlapping fields