Digital Transformation of Fan Engagement
Everyone is talking about digital transformation — and the fantastic opportunity it provides to transcend traditional concepts across multiple industries, businesses, and people everywhere.
A few weeks ago, Microsoft CEO Satya Nadella and Seattle Seahawks Coach Pete Carroll caught up on the topic. There’s a great video with the two of them talking about the importance of staying focused, and the need to “hit refresh” for teams and companies alike. This video has been shared already thousands of times. Here’s an excerpt that hits home with our gaming community:
Entertainment — particularly mobile gaming — is one area that has everyone abuzz for digital transformation. Technology advances like blockchain and artificial intelligence (AI) accelerate the rapid pace of this transformation, changing the way we work, live and play at an unprecedented scale. Still, at the heart of it, is people — making personalization both a necessity and reality.
So how does that translate for mobile gaming? What opportunities does it bring — for game developers, for gamers, for brands?
? Game developers — Digital transformation means an incredible opportunity to boost fan engagement. Details matter. Developers must think about ways to amplify the experience at every level, every turn. How can we utilize these technologies to create experiences that keep players enticed to play longer, engage more? How can we bridge the gap between the physical and virtual experiences so that my game becomes a part of the every day?
? Gamers — Everyone wants to see something, to feel something, to be part of something more significant. Digital transformation enables this experience. Being able to merge physical and virtual space creates a magical experience that was never before possible. How can we be rewarded for the hours of time, money, and effort we’ve put into solving the puzzle, winning the game?
? Brands — The amount of available data is unprecedented — and the possibilities of what we do with that information are endless. Brands must consider how to best use data to create highly targeted, personalized experiences — both in-game and off. Those marketers who find the perfect combination of delivering their message while creating meaningful experiences will be winners.
We’re already working with more than 20 game studio customers to bring this transformation to life. And this is just the beginning.
We work across the gaming ecosystem to improve the experience of gamers, engagement for game developers, and reach for brands. Our blockchain-based universal game reward engine rewards gamers with MTZ coins for their time and skill. With the help of crypto, Monetizr helps to drive revenue and increase engagement for game developers and enables marketers to target specific gamer demographics and interact with them right inside the game or app.
If you want to learn more, be sure to join us on Slack to stay updated — or visit https://www.monetizr.io to find out how you can get involved.